[April 04, 2017] |
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Dormify Grows Sales Conversion 281 Percent on Seamless Combination of Zmags Creator and Magento Ecommerce Platform
Zmags,
the shoppable content company, today revealed bottom line results of
seamlessly incorporating Zmags
Creator and Magento.
Dormify,
an online retailer providing stylish, sophisticated dorm and apartment
décor for fashion-minded college students, has experienced up to a 281
percent increase in conversion rate on select content-enabled commerce
experiences in the first year of deployment.
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Dormify deployed
Zmags Creator to publish personalized experiences, buying guides and
campaigns like "Shop-the-Room" without requiring any coding. Where the
retailer previously relied on custom-built pages and its blog for
content, now retail experiences are brought to life quickly for Dormify
customers through rich, shoppable content. Nicole Gardner, chief
operating officer of Dormify, will be speaking n "Do More with Less" at
the Magento
Imagine conference, being held April 3-5 in Las Vegas.
"In less than a year of using Zmags Creator, Dormify produced six
interactive guides and more than 20 experiences layered throughout our
ecommerce site," said Gardner. "Against all standard engagement metrics,
Creator has outperformed previous content campaigns of this nature." One
buying guide had a 259 percent lift in average time-on-page compared to
non-Creator experiences, another saw a 225 percent increase in
pages-per-session, and their Top Sellers experience saw a whopping 281
percent increase in conversion rate.
By combining Zmags Creator with Magento, digital marketers can now
seamlessly take advantage of the robust Creator toolset and features to
create retail experiences that take user engagement to the next level.
"Zmags Creator enables retailers to easily create and quickly publish
rich, shoppable content pages with simple drag-and-drop functionality,"
explained Brian Rigney, CEO of Zmags. "Typically, retailers that publish
experiences using Creator achieve increased consumer engagement across
the board, higher conversion rates and a growth in average order values
of up to 50 percent."
Magento users that add Zmags Creator are able to deploy rich, shoppable
content experiences to their websites and, importantly, measure
performance with their existing Google (News - Alert) Analytics set up. Creator's
implementation with the Magento platform enables quickviews (pop-out
shoppable images) and access to all Creator features within the
retailers' Google Analytics package.
About Zmags
Zmags, the shoppable content company, empowers retail marketing and
ecommerce professionals to easily create and rapidly publish the
engaging shoppable digital experiences that increase user engagement and
conversions. The Zmags Creator
and Publicator
platforms enable these experiences without the need to write a single
line of code. Over 1,200 of today's leading brands, including New York &
Company, Neiman Marcus, Marks & Spencer, Godiva, Serena & Lily, Ethan
Allen, Nautica, L'Oreal and many more, trust Zmags to help them
instantly connect with their customers. The company is headquartered in
Boston with offices in London and Copenhagen. For more information,
please visit http://zmags.com/
and follow the company on LinkedIn,
Facebook
and Twitter.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other
brand names and product names are trademarks or registered trademarks of
their respective companies.
Tags: Zmags, Creator, retail, ecommerce, Magento, Dormify, shoppable
content, customer engagement, user experience, content marketing,
website design
View source version on businesswire.com: http://www.businesswire.com/news/home/20170404005502/en/
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