[June 26, 2017] |
|
Amplified Ale Works Leverages Thinfilm's NFC Solutions to Turn On-Premise Smart Coasters into an Off-Premise Sales Channel
Thin
Film Electronics ASA ("Thinfilm") (OSE:THIN), a global leader in NFC
(near field communication) mobile marketing and smart product solutions,
today announced a partnership with Amplified
Ale Works. Through the collaboration, Amplified will integrate
Thinfilm's technology into beer coasters distributed on premise,
enabling a direct mobile connection with consumers through the simple
tap of a smartphone.
Amplified's newly launched presence on thebeerconnect.com,
an online craft beer marketplace and delivery service, enables the
brewery to expand distribution of popular offerings like Motörhead Born
to Lose IPA and their award-winning Whammy Bar Wheat directly to a beer
drinker's doorstep. Amplified Ale Works' location in a popular San Diego
beach neighborhood ensures plenty of foot traffic, but the brewpub was
looking for ways to continue the session beyond their physical site.
Now, patrons can tap a smartphone on a Thinfilm coaster and immediately
be taken to https://www.theeerconnect.com/store/amplifiedales/
to easily order Amplified beer online for home delivery.
Thinfilm's solution combines IoT (Internet of Things) technology and a
cloud-based management portal that enables a unique approach to digital
engagement in the physical world while generating valuable data to help
Amplified Ale Works improve the overall customer experience.
"We're delighted to offer this unique digital experience to our
customers and extend enjoyment of our brews from the taproom to the
living room. Many of our customers are out-of-town visitors and Thinfilm
provides a convenient way for them to enjoy our beer again," said Alex
Pierson, Managing Partner for Amplified Ale Works. "The technology is
innovative and gives us a way to extend the Amplified brand by way of a
new digital marketing channel in a real-world setting."
"Competition in the craft beer space is intense, and forward-thinking
businesses like Amplied Ale Works are looking for innovative ways to
differentiate themselves within the marketplace and build brand
loyalty," said Davor Sutija, CEO of Thinfilm. "Thinfilm's NFC solutions
are an ideal match, and enable a critical direct-to-consumer connection
that empowers Amplified to tell its unique story and grow its business."
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates
printed tags, labels, and systems that include memory, sensors,
displays, and wireless communication - all at a cost-per-function
unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature
hardware, label/packaging integration services, and comprehensive
cloud-based management, reporting and analytics. Collectively, these
components deliver a powerful 1-to-1 digital marketing platform through
which brands of all sizes can connect directly with consumers, all with
the simple tap of a smartphone. The resulting disintermediation of
search engines, online marketplaces, and social platforms empowers
brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday, disposable
items. Its mission is to effectively extend the traditional boundaries
of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London; and
Shanghai. For more information, visit www.thinfilm.no.
About Amplified Ale Works
Amplified Kitchen & Beer Garden opened in the Pacific Beach neighborhood
of San Diego in 2012 with the goal of creating a community-centric
gathering place for people to eat, drink, listen to music, and enjoy
ocean views. Nearly 5 years later, Amplified stays true to this ethos
while also evolving its focus to include an expanded brewing operation
and tasting room in the Miramar area of San Diego. The brewery expansion
has allowed Amplified to create more of their sought-after beer, like
their World Beer Cup Gold medal winning Whammy Bar Wheat and their new
IPA collaboration series with legendary rock band Motörhead.
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170626005352/en/
[ Back To Shaping Influence's Homepage ]
|