[August 10, 2017] |
|
Samsung Accelerates Channel Program with New Investments In Partner Training, Demand Generation
Samsung (News - Alert) Electronics America, Inc. (SEA) today announced key investments
in its STEP Channel Partner Program for its Mobility, Professional
Display and SSD Solutions. The STEP program -- or Samsung Team of
Empowered Partners -- helps partners drive greater demand, increase
sales and serve customers more effectively. Samsung's latest
advancements for partners include an enhanced Training and Certification
program, an expansion of its Marketing Concierge support, and a new
channel program dedicated to accelerating mobile-first strategies.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170810005604/en/
The intuitive dashboard page provides users with easy access to all in-depth courses and services. (Graphic: Business Wire)
"Our channel partners are a critical extension of Samsung's sales force
and we continually invest in their enablement to drive growth," said
Kevin Gilroy, Executive Vice President and General Manager, Samsung
Electronics America. "Today's advancements will raise our channel
training, demand generation and mobility initiatives to a new level,
providing partners with resources to gain deeper knowledge on Samsung
solutions, and position themselves as go-to experts across vertical
industries."
Samsung's vision for the channel focuses on four key areas: increasing
demand through partners, accelerating knowledge transfer, driving
partner profitability and simplifying platforms. As part of this
strategy, Samsung today delivers:
-
New Training and Certification Tools: A new Samsung Training &
Certification Program is available to all Samsung channel partners via
an enhanced Samsung Business (News - Alert) Academy (SBA) Web portal, enabling users
to use a dashboard to track their training. This program is structured
in a 3-tier format-Sales Specialist, Expert, and Master-enabling
partners to become certified on Samsung's enterprise mobility,
professional display and SSD solutions, including third-party
accreditations. Key elements of this program include:
-
Samsung Knox security reseller authorization through achievement
of a Mobility sales secialist certification.
-
Accreditation with third party industry educational and trade
associations, including InfoComm, which counts towards 1.5 CTS (News - Alert)
Certification renewal credits.
-
Vertical training modules for building expertise in mobility and
IT across industries.
-
Ability to promote one's business as a certified expert in Samsung
products and solutions, upon training completion.
-
Expanded Demand Generation Services: Samsung today expands
availability of its Marketing Concierge support to all registered
partners, regardless of size. Previously only available to Samsung's
largest partners (Gold & Platinum), Marketing Concierge support now
provides all partners fast access to third-party marketing platforms
that provide tactical expertise for co-branded campaigns, reporting,
and access to automated tools for online and social media marketing
strategies. This is part of Samsung's Marketing Hub, a one-stop shop
for marketing resources for partners that builds awareness and demand
fulfillment of Samsung solutions. Over the year, the Hub has doubled
email sends and tripled social media posts by its partners.
-
Mobility Solution Provider Program: Samsung introduced a new Mobility
Solution Provider Program (MSPP) dedicated to the recruitment of
partners who can excel at developing next-generation mobility
solutions around Samsung devices. Through this program, partners that
meet set criteria receive lucrative benefits including sales and
marketing resources, leads, volume incentive rebates, official listing
in Samsung.com and more. This is part of Samsung's focus on building
mobile expertise in the channel, including a doubling of its channel
team dedicated to mobile strategies.
A Samsung business partner who has used the STEP program's enhanced
Training and Certification tools is Insight, a leading provider of
Intelligent Technology Solutions (News - Alert)™ to organizations of all sizes.
According to Bob Kane, SVP product management at Insight:
"At Insight, we believe technology is no longer just a part of the
business, it's becoming the business. We feel strongly about bringing
the right solutions and partner products together, so clients can manage
IT needs today and transform for what's next. Samsung's training and
certification program empowers our teammates to offer better mobility
solutions to our clients. It provides a simple way to grow our expertise
in changing business environments. With faster access to training and
the ability to gain deeper understanding about client needs, our
partnership with Samsung opens up new opportunities to reach our clients
where they want to be - anywhere, on mobile."
The portal is located here.
To learn more about getting started with the Samsung Training and
Certification program, contact: [email protected].
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170810005604/en/
[ Back To Shaping Influence's Homepage ]
|