[October 11, 2017] |
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SMITH and Mirakl Announce Strategic Partnership
SMITH,
a leading global commerce agency positioned as the Architects of Future
Commerce, announced today a strategic partnership with Mirakl,
the leading global marketplace platform provider. The partnership
combines SMITH's decades of commerce expertise with Mirakl's marketplace
platform, which helps retailers and brands rapidly extend their range to
reach more customers with more products.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171011006151/en/
Mirakl has over 140 clients across 40 countries, and is on track to see
$500 million Gross Merchandise Value (GMV (News - Alert)) realized through their
platform in 2017.
"More and more of our clients are looking to maximize their brand's
reach and capitalize on customer traffic to their sites," said Ryan
Heusinkveld, SMITH's CTO. "Mirakl provides a solution for brands to
engage in commerce through downstream partners, ensuring that marketing
efforts translate into revenue."
SMITH's combination of highly-experienced strategists and over 20 years
of deep ecommerce technical implementation experience allows the company
to use Mirakl to open new and profitable opportunitie for clients
within very aggressive timelines.
"We're very excited to partner with SMITH," said Adrien Nussenbaum, U.S.
CEO and co-founder, Mirakl. "Their truly unique focus on architecting
the future of commerce, backed by artificial intelligence and other
experiential solutions, aligns with our vision of the evolution of
commerce. While we offer brands and retailers a platform for ensuring
they always have the best offer possible for customers, SMITH brings the
experience of bringing those products to life in truly innovative
ways."
Both teams will be attending the SAP (News - Alert) Hybris Live: Global Partner Summit
in Barcelona, Oct. 17-19, where the SMITH team will be showcasing a
prototype HoloLens-driven augmented commerce experience with Mirakl.
About SMITH
SMITH helps B2B and B2C brands navigate the future of commerce to
differentiate and grow. Whether this means creating and implementing
anywhere, anytime buying experiences, enabling the sales force, or
incorporating the latest in mobile, voice, and AI, SMITH provides
end-to-end commerce and content services to deliver successful business
outcomes and happy customers. Privately owned with over 20 years of
commerce experience, SMITH combines the expertise of Cactus Commerce and
Ascentium in servicing clients such as AT&T, Microsoft (News - Alert), and PCNA with
custom solutions and platform partners such as Episerver, SAP Hybris,
and Sitecore. The company is headquartered in Seattle and has offices in
Spokane and Ottawa-Gatineau and satellite presence in Dallas, Dayton,
Minneapolis, Montreal, and Toronto: www.smith.co
About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value
by launching an online marketplace. The increased value exceeds customer
expectations by providing more products, at better prices, with superior
service. The Mirakl Marketplace Platform automates the hard things:
Seller onboarding, product data management, service quality control, and
order distribution; on an API-based solution that's modular and easy to
integrate. Over 140 customers operating marketplaces in 40 countries
trust Mirakl's proven expertise and technology including Hewlett Packard
Electronics, Best Buy (News - Alert) Canada, Carrefour, Condeì Nast, Darty, Galeries
Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide
a better customer experience as part of their omni-channel strategy. For
more information: www.mirakl.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171011006151/en/
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