[December 12, 2017] |
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Pandora Names Aimée Lapic Chief Marketing Officer
Pandora (News - Alert) (NYSE: P), the largest streaming music provider in the U.S.,
today announced that Aimée Lapic will join the company as chief
marketing officer, effective December 13. Lapic will bring Pandora's
next chapter to life through cutting-edge digital, social and mobile
marketing initiatives and will lead consumer brand strategy, market
positioning, performance-based and partnership marketing for the company.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171212005387/en/
Aimée Lapic, Chief Marketing Officer, Pandora (Photo: Business Wire)
"Aimée brings to Pandora a deep customer focus and long track record of
driving significant growth for consumer brands," said Roger Lynch,
president and CEO of Pandora. "She has the exact performance and partner
marketing experience we need to take Pandora to the next level and
expand our audience across all tiers of service."
Lapic comes to Pandora following a 13-year run at Gap Inc., where she
served most recently as chief marketing officer for Banana Republic and
the general manager of BananaRepublic.com. In this role, Lapic's team's
effort in paid-social media and other digital marketing programs
delivered a return on investment of more than 500 percent. Prior to
leading that business, Lapic held Gap Inc. leadership roles with
increasing responsbility, including senior vice president and general
manager of International Gap Outlet, where she drove 20 consecutive
quarters of growth.
"I'm incredibly excited to join Pandora at such a pivotal time in the
company's history," Lapic said. "Pandora wrote the playbook on
personalized music. I can't wait to help shape the next chapter by
attracting and engaging listeners in innovative new ways."
Before joining Gap Inc., Lapic held senior roles at Providian (now
Chase), internet startups Headlight.com (acquired by Cyber U) and
iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant
for McKinsey & Company (News - Alert). She currently serves on the CMO Advisory Board
for Ridge Ventures, an early-stage venture capital firm that invests in
consumer internet and enterprise companies.
Lapic holds a BA in English from Princeton University and an MBA from
Harvard University Graduate School of Business.
ABOUT PANDORA
Pandora is the world's most powerful music discovery platform - a place
where artists find their fans and listeners find music they love. We are
driven by a single purpose: unleashing the infinite power of music by
connecting artists and fans, whether through earbuds, car speakers, live
on stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each recording
which powers our proprietary Music Genome Project®, delivering billions
of hours of personalized music tailored to the tastes of each music
listener, full of discovery, making artist/fan connections at
unprecedented scale. Founded by musicians, Pandora empowers artists with
valuable data and tools to help grow their careers and connect with
their fans.
www.pandora.com
| @pandoramusic
| www.pandoraforbrands.com
| @PandoraBrands
| amp.pandora.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20171212005387/en/
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