[March 20, 2018] |
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For Eyes Selects Clutch to Power Better Customer Interactions and More Frequent Purchases
For most optical retailers, customer loyalty, satisfaction and retention
are key drivers of performance. For Eyes, a subsidiary of leading global
optical retailer GrandVision, has higher expectations for its customer
relationships. With 110 US stores, For Eyes has chosen the Clutch
Platform to help them take an innovative approach to customer data,
enabling a change in the way customers perceive and shop with the brand
through smarter marketing.
Clutch's customer marketing platform uses machine learning algorithms to
improve outcomes from marketing campaigns. This forward-looking strategy
leverages a wide array of customer data such as shopping behaviors and
purchases to increase engagement, purchase frequency, customer
satisfaction and more. For the For Eyes team, the goals they set out to
achieve included motivating customers to try new products and to check
their vision regularly.
"We have worked hard to build a loyal customer base in a highly
competitive market, and now we're ready to embrace new technologies that
will help us really stand out," explained Vijay Guyah, Chief Marketing
Officer at For Eyes. "Right now we are communicating with our customers
based on what we know, which is not enough to really change the way they
think about us in their daily lives. We're excited to partner with
Clutch to uncover new insights we can use to position our products and
solutions in an exciting new way."
Today, most marketers use a Customer Relationship Management system, or
CRM, to handle customer data, but these systems are not capable of
taking in all of the nuanced data signals created by today's consumers.
With Clutch, For Eyes will be able to capture, analyze and act upon
every aspect of their customer data, putting it to use in email, direct
mail or other promotional campaigns in a mater of seconds.
"We can take in an infinite number of data points, so we can look at the
data and tell a brand, customer A responds well to text messages while
customer B prefers an email, or this group is more likely to browse
online and then purchase in store, and when they do they'll be looking
for polarized lenses," said Ned Moore, CEO of Clutch, "That's where we
can start to use the CRM to make marketing more effective by
personalizing the interactions from the data we have."
Going forward, For Eyes plans to work with Clutch to implement a
data-driven loyalty solution as well as an SMS strategy which will power
timely communications like appointment confirmations and order updates.
All of this is part of an effort to power better connections with their
customers and continued growth for the brand.
About Clutch
Clutch's Customer Management platform delivers actionable customer
intelligence and personalized engagements that empower B2C companies to
uniquely identify, understand and motivate each individual in their
customer base. The platform integrates real-time customer data across
point-of-sale, ecommerce, mobile and social channels, marketing touch
points and more back to a single individual customer record. With the
addition of machine learning, the platform is able to deliver highly
personalized and relevant engagements to increase the value of each
customer. Headquartered outside of Philadelphia, Clutch's
solutions impact over 120 million consumers of over 900 brands. Clutch
is a proud partner of Safeguard Scientifics (NYSE: SFE),
NewSpring Capital and Ben Franklin Technology Partners. For more
information visit clutch.com,
follow Clutch
Holdings on LinkedIn (News - Alert) or @ClutchSuccess
on Twitter (News - Alert).
About For Eyes
For Eyes was founded in 1972 in Philadelphia, PA on the foundation that
an optical store should have a friendly open environment with fair
pricing and high-quality standards. Throughout the years, For Eyes has
grown to 110 stores across the United States. In December of 2015 For
Eyes became a part of GrandVision, the global leader in optical retail.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180320005333/en/
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