[May 23, 2018] |
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Rebecca Minkoff Partners with Clutch on First-Ever Loyalty Program
A maker of affordable luxury handbags, accessories, footwear, and
apparel, Rebecca Minkoff has enjoyed wide success distributing products
through major retail chains such as Bloomingdale's and Nordstrom. When
the time came to select a company to establish and operate its
first-ever consumer loyalty program for its online customer base in the
United States, Rebecca Minkoff turned to leading loyalty and customer
marketing provider Clutch. As part of its agreement with Rebecca
Minkoff, Clutch will complete its comprehensive suite of high-tech
services in two phases.
Phase one entails the design and setup of an online loyalty program
which will allow visitors to Rebecca Minkoff's mobile and desktop
websites to learn about the perks of the program and to enroll. From
introducing the loyalty program and capturing new signups to managing
consumer communications and issuing accrued consumer rewards, Clutch
will handle all facets of program membership and operations. The firm
will capture and analyze Rebecca Minkoff shopper data in real time in
order to better understand individual loyalty program members and tailor
loyalty program operations to meet their exact wants and needs.
In phase two of the consumer loyalty program process, Clutch will work
closely with Rebecca Minkoff to expand its overall loyalty strategy
initiatives, using insights from the live program to inform expansion
and modifications. In addition to developing new online elements to help
keep shoppers engaged and motivated, Clutch and Rebecca Minkoff will
likely expand their existing loyalty program to incorporate the large
numbers of offline shoppers at their brick and mortar store locations.
Rebecca Minkoff is known in the industry for embracing innovative ideas
in the realm of retail. The brand ultimately partnered with Clutch as
part of its effort to leverage all that modern technology can bring to
the customer/retailer relationship. The founding designer and
administrative head of the fashion company, Rebecca Minkoff herself
said, "The customer journey has so much more opportunity now enabled by
technolgy, especially with regard to loyalty" adding that, "We're
thrilled to partner with Clutch on our first ever loyalty program and
look forward to delivering something that's unique and truly
personalized for our shoppers."
Over the years, Clutch loyalty programs have helped over 900 businesses:
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Identify customers across channels
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Understand customer behaviors and shopping preferences
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Increase the relevancy and effectiveness communications
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Increase brand loyalty and reward loyal customers
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Grow revenue while optimizing marketing spend
According to Clutch CEO Ned Moore, it's all about understanding the
customer. "For a customer to come back time and time again, the brand
has to really understand that customer. In today's world this means
using data to learn what they want and to deliver on their expectations
in a timely manner," he said. "We're dedicated to helping our clients
achieve this and are really proud to bring a well respected and
innovative brand like Rebecca Minkoff into the Clutch family."
About Clutch
Clutch's Customer Management platform delivers actionable customer
intelligence and personalized engagements that empower B2C companies to
uniquely identify, understand and motivate each individual in their
customer base. The platform integrates real-time customer data across
point-of-sale, ecommerce, mobile and social channels, marketing touch
points and more back to a single individual customer record. With the
addition of machine learning, the platform is able to deliver highly
personalized and relevant engagements to increase the value of each
customer. Headquartered outside of Philadelphia, Clutch's solutions
impact over 120 million consumers of over 900 brands. Clutch is a proud
partner of Safeguard Scientifics (NYSE: SFE),
NewSpring Capital and Ben Franklin Technology Partners. For more
information visit clutch.com,
follow Clutch
Holdings on LinkedIn (News - Alert) or @ClutchSuccess
on Twitter (News - Alert).
About Rebecca Minkoff
Embodying 21st century femininity in all its multidimensionality,
Rebecca Minkoff encourages her audience to confidently own the many
roles they occupy and their many moods and feelings. Since launching in
2001, the brand has established itself as a destination where
functionality, modern femininity, and the current cultural moment
converge. The collection spans handbags, ready-to-wear, footwear,
jewelry, eyewear, tech accessories, and swimwear. Through products,
content, conversations and experiences, Rebecca Minkoff is dedicated to
creating the modern cultural and business narrative of togetherness and
a shared success.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180523005081/en/
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