[July 15, 2018] |
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Alipay and Singapore Tourism Board join hands to boost Chinese tourist spending
Alipay, the world's leading mobile and online payment and lifestyle
platform operated by Ant Financial Services Group, together with the
Singapore Tourism Board (STB), have launched a series of joint marketing
initiatives aimed at raising destination awareness of Singapore and
driving tourist spending among Chinese visitors.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180715005021/en/
Alipay
and STB signed a Memorandum of Understanding (MOU) in September 2017
to enhance Chinese tourists' overall experience in Singapore. Under the
MOU, both parties agreed, among other things, to explore co-investing in
joint-marketing initiatives to encourage Chinese tourists to spend with
Alipay while in Singapore.
Since signing the MOU, Alipay has experienced double-digit growth in
user spending. China has also become Singapore's top market in 2017 for
both tourism receipts and visitor arrivals, contributing S$4.2 billion
in tourism receipts and 3.2 million visitor arrivals.
The marketing activities are designed to incentivize Alipay users,
through rewards and discounts, to spend across different types of
tourism businesses such as retail, F&B and attractions, further boosting
their spending in Singapore. Alipay and STB will also create tailored
itineraries that are aligned with STB's new Passion Made Possible
brand. These itineraries will encourage Alipay users to pursue their
passions by exploring and discovering new attractions, dining and
shopping experiences. It will also give them more reasons to visit and
spend more in Singapore.
Additionally, the partnership will deepen STB's understanding of Chinese
visitors' consumer behavior and spending patterns, leveraging Alipay's
insights.
"With China being Singapore's top source market for both visitor
arrivals and tourist spending last year, we are pleased to partner with
Alipay as their keen insights and deep uderstanding of Chinese
consumers will help us to continue to grow in this critical market.
We hope to continue to broaden over time our partnership with Alipay to
explore more innovative marketing initiatives in the areas of content,
digital and technology to further enhance the Chinese visitor
experience," said Ms Jacqueline Ng, Director, Marketing Partnerships
& Planning, STB.
"Singapore is a favorite destination for Chinese travelers. According to
research released by Nielsen last year, it is one of Chinese tourists'
top ten preferred travel destinations in the world. Alipay is very
pleased to be working together with the Singapore Tourism Board to
ensure the consistent smart lifestyle for Chinese travelers in Singapore
that they experience at home. At the same time, we are excited to
connect more merchants in Singapore with Chinese tourists and be
discovered by them through the app," said Cherry Huang, General
Manager, Cross-border Business for South and Southeast Asia, Alipay.
Alipay is committed to helping more local merchants be discovered by
Chinese tourists and better supporting the needs of the Chinese
travelers by providing a more efficient and convenient payment method
via its platform. Mobile payment is gaining momentum among Chinese
travelers overseas. According to the recent Nielsen report1,
65% of Chinese tourists used mobile payment platforms during their
overseas travels, more than six times in comparison to non-Chinese
tourists (11%). Over 90% of Chinese tourists would consider using mobile
payments when traveling overseas if more overseas merchants accepted
them.
About Alipay
Operated by Ant Financial Services Group, Alipay is the world's largest
mobile and online payment platform. Launched in 2004, Alipay currently
has over 520 million active users and over 200 domestic financial
institution partners. Alipay has evolved from a digital wallet to a
lifestyle enabler. Users can hail a taxi, book a hotel, buy movie
tickets, pay utility bills, make appointments with doctors, or purchase
wealth management products directly from within the app. In addition to
online payments, Alipay is expanding to in-store offline payments both
inside and outside of China. Alipay's in-store payment service covers
more than 40 countries across the world, and tax reimbursement via
Alipay is supported in 29 countries and regions. Alipay works with over
250 overseas financial institutions and payment solution providers to
enable cross-border payments for Chinese traveling overseas and overseas
customers who purchase products from Chinese e-commerce sites. Alipay
currently supports 27 currencies.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for
tourism, one of Singapore's key economic sectors. Together with industry
partners and the community, we shape a dynamic Singapore tourism
landscape. We bring the Passion Made Possible brand to life by
differentiating Singapore as a vibrant destination that inspires people
to share and deepen their passions. For more information, visit www.stb.gov.sg
or www.visitsingapore.com
or follow us on Twitter (News - Alert) @STB_sg (https://twitter.com/stb_sg).
1 Nielsen Report <2017
OUTBOUND CHINESE TOURISM AND CONSUMPTION TRENDS>
View source version on businesswire.com: https://www.businesswire.com/news/home/20180715005021/en/
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