[July 19, 2018] |
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Samsung Launches 4D Lunar Gravity VR Experience Developed in Collaboration with NASA
Samsung (News - Alert) Electronics America, Inc. today launched "A Moon for All
Mankind" (AMFAM), an immersive, consumer-focused 4D lunar gravity
virtual reality (VR) experience. With Samsung Galaxy S9+ and Samsung
Gear VR powered by Oculus, consumers immerse themselves in a visual and
physical VR experience that accurately recreates a fictional Moon
mission, allowing consumers to know what it's like in lunar gravity. The
AMFAM experience will be open to the public starting today through July
2019 at Samsung 837 in New York City's Meatpacking District.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180719005128/en/
"A Moon For All Mankind" 4D virtual reality experience at Samsung 837, powered by Gear VR and Galaxy S9+ (Photo: Business Wire)
To develop this realistic lunar experience, Samsung's rig design team
collaborated with the team at NASA's Johnson Space Center in Houston
behind the Active Response Gravity Offload System (ARGOS) to create a VR
experience which mapped to the actual partial gravity experience of
walking on the Moon. ARGOS is used to train astronauts to operate in low
gravity environments.
"At Samsung, we are driven to push the boundaries of innovation and
inspire consumers to do what they can't," said Zach Overton, Vice
President of Consumer Experience & General Manager of Samsung 837 and
Galaxy Studios. "We are proud to bring to consumers the combination of
our powerful mobile VR headset and our innovative work with NASA to
launch this lunar experience and bring the sensation of walking on the
Moon to life."
"Starting this year, wewill celebrate the 50th anniversary
of the Apollo Program that landed a dozen Americans on the Moon," said
Sean Carter, Strategic Partnerships at NASA Johnson Space Center. "With
VR experiences, like the one Samsung has developed, we are working to
make lunar missions accessible to the public and are excited to inspire
the next generation of astronauts."
At the AMFAM experience at Samsung 837, consumers will experience a full
space mission including a briefing and details about how astronauts move
on the Moon. Then, they will step into a flight suit and harness,
wearing a Gear VR headset, to experience the lunar mission in the
gravity offload rig, feeling what it's like to walk on the Moon. The
market-leading Gear VR headset provides users an untethered, ultra-fast,
smooth and immersive VR experience. By leveraging the power of Samsung
Galaxy S9+ and the high quality of its Super AMOLED displays, the Gear
VR headset uses dedicated sensors and a wide field of view to help
consumers fully immerse themselves in the experience of walking on the
Moon.
For more information about AMFAM and to schedule a mission, consumers
can go to www.837gearVR.com.
More information on Gear VR can be found here.
The AMFAM VR content was produced by Samsung together with creative
agency, Iris, and award-winning creative studio Framestore.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA) is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180719005128/en/
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