[September 20, 2018] |
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Zebra Technologies Helps Retailers Take Personal Shopping to The Next Level
Zebra
Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of
the enterprise with solutions and partners that enable businesses to
gain a performance edge, today introduced the PS20,
its sixth generation personal shopping solution (PSS), to allow shoppers
to scan items as they go, streamlining the checkout experience. Zebra's
Android (News - Alert)-based personal shopper enables a new range of applications that
empower store associates and managers to improve efficiency while
providing a more personalized, frictionless shopping experience for
customers.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180920005028/en/
Zebra's PS20, its sixth generation personal shopping solution, allows shoppers to scan items as they go, streamlining the checkout experience. (Photo: Business Wire)
With retailers battling brick-and-mortar and online competitors,
advanced solutions that personalize the best in-store shopping
experience have become essential for survival. Zebra's PSS enables
shoppers to enhance their shopping journey, giving them the power to
download their shopping lists, providing fast access to the information
enhancing their buying decisions. Scanning and packing items as they go,
the PS20 lets them skip the checkout queue, making the in-store
experience as fluid as online shopping, with no waiting for delivery.
"Today's shoppers are increasingly digitally literate, comfortable with
smartphone technology and expect access to information and products
faster than ever before," said Leslie Hand, Vice President, IDC (News - Alert)
Retail Insights. "The PS20 gives retailers an advanced solution to
engage these customers with the features required to improve the
in-store experience. Zebra has used its expertise to design an advanced
solution that offers hands-free scaning, voice support and in-store
locationing."
The PS20 is the latest addition to the Zebra® personal shopping device
ecosystem. With the same award-winning design as other devices within
the Zebra mobile
computing portfolio, the PS20 has new features that optimize the
daily workflows of store workers and enhance the customer experience. A
new microphone allows voice commands and rapid responses to customer
questions. Scanning items is easier with a powerful barcode reader. It's
designed to scan poorly printed or damaged 1D/2D labels, recognize
Digimarc barcodes embedded in product packaging, and support hands-free
scanning via proximity sensors.
Accurate indoor positioning is also crucial for retailers to provide
in-store navigation, assisted selling capabilities with personalized
coupons, promotions, recommended items as well as helping store
associates quickly find or replenish stock. The PS20 is the first Zebra
PSS to support Visible Light Communication (VLC), best-in-class
locationing technology by which the front-facing camera detects LEDs and
instore lighting to fuel machine learning algorithms to give retailers a
better understanding of consumers' movement through their stores. This
enables retailers to gather valuable insights into shopping habits using
loyalty cards and purchase tracking and opens opportunities for next-gen
store applications such as face and image recognition.
"As one of the first major players to enter the personal shopping
technology space, Zebra continues to improve its solutions to help
retailers address rapidly rising competitive pressures to deliver
exceptional, efficient shopping experiences," said Joe White, Vice
President and General Manager, Enterprise Mobile Computing, Zebra
Technologies. "The next-generation, Android-based PS20 has evolved to
meet the needs of shoppers, staff and management alike, giving retailers
a performance edge to support today's consumers in the on-demand
economy."
With the PS20, Zebra's partners can provide customers with one of the
best PSS on the market. The PS20 beats enterprise devices in its class
in computing power, display resolution, scanning performance, rugged
design, locationing support and voice applications.
KEY TAKEAWAYS
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The PS20 new features include a microphone, powerful proximity
sensors, a front-facing camera, interface personalization and enhanced
scanning capability.
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Enabling more personalized customer offers and store mapping, VLC
technology makes in-store locating more accurate than ever.
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The device embodies the familiarity of a consumer smartphone yet
offers enterprise-grade durability, power and capability.
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Store workers use the same device as shoppers and can quickly respond
to price checks, answer questions and track stock.
ABOUT ZEBRA
Zebra (NASDAQ: ZBRA) empowers the front line of business in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare and other industries to achieve a performance edge. With more
than 10,000 partners across 100 countries, we deliver industry-tailored,
end-to-end solutions that intelligently connect people, assets and data
to help our customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and patient
care. Ranked on Forbes' list of America's Best Employers for the last
three years, Zebra helps our customers capture their edge. For more
information, visit www.zebra.com or
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180920005028/en/
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