[November 19, 2018] |
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Tacit Knowledge, a Pitney Bowes Company, Helps FitFlop Triple Online Sales
Tacit
Knowledge, a Pitney Bowes (NYSE:PBI), company and leading
provider of end-to-end commerce solutions for global retailers and
brands, today announced that its flagship ncommerce
offering is powering FitFlop's
new eCommerce website, delivering enhanced capabilities, improving
performance and tripling online sales in less than 12 weeks. Ncommerce
enabled FitFlop to quickly deploy technologies from numerous industry
leaders in a single solution that is easy to manage and highly
customisable to deliver deeper intuitive brand experiences for customers.
FitFlop, a large, multinational footwear company, has quickly become an
iconic brand with a reputation for design innovation and comfort. Its
footwear offers a unique combination of world-class design and
ergonomically engineered comfort, in a distinctively stylish package.
Since its founding 10 years ago, FitFlop has soared from cult favorite
to global footwear brand. Its direct-to-consumer site is its most
rapidly growing sales channel. Ncommerce combines technologies from the
industry's most trusted and innovative providers including SAP Commerce
Cloud, CyberSource, Fastly, Google (News - Alert) and Amplience. Ncommerce is one
stable, modern and scalable platform, from one vendor, with one
contract, removing the complexity from high profile web implementation
projects.
FitFlop's eCommerce site was designed and implemented in six months, in
time for peak season. Rather than relying on an out-of-the-box template
for the front-end, ncommerce fuses best-in-class technologies using a
"Headless Commerce" architecture in a customisable way. Headless
Commerce challenges traditional UX models by separating the UI layer
from back-end services for an intuitive and highly customised retail
experience.
FitFlop was able to build a brand-specific storefront that provides
deeper, more engaging customer experiences, while allowing new
merchandising features to be conceived and implemented more rapidly.
Site maintenance is simplified, freeing FitFlop to focus more on its
products and customers rather than perpetually managing technology.
Tacit remains an actively involved partner, providing strategic advice
and delivering new features on a consistent basis, using Continuous
Development.
Denise Fender, Global GM - Digital at FitFlop said, "In the highly
competitive retail and digital market, everyone wants the best
technologies powering their ecommerce site to deliver the best customer
experience and keep customers coming back. The problem lies in that the
integrations and upkeep are simply too resource-intensive for most
growing retailers - and the technology itself is cost prohibitive.
Ncommerce has erased all these challenges while giving us complete
control over our brand's look and feel. We no longer have to worry about
managing the platform like an IT shop, but we can still easily and
rapidly release new features and functions on the site. As a result, we
can focus on customer engagement and consistently delivering a seamless
brand experience. We selected Tacit as our strategic partner due to
their reputation in the industry for always delivering high quality
solutions for brands. Our high expectations were exceeded and our online
sales rocketed more than 3X and conversions increased dramatically,
particularly on mobile. We are so pleased with the initial results, that
we are now focused on putting digital at the forefront of our business
operating model. This will enable us to truly supercharge our digital
presence across all channels and markets."
James Bullock, SVP and GM of Tacit Knowledge said, "We're delighted that
FitFlop selected Tacit as their eCommerce technology partner and chose
our exciting new SAP (News - Alert) Commerce Packaged Solution, ncommerce. We are as
thrilled as FitFlop with the results - record online sales and
significant conversion rate increases in less than three months. With
ncommerce, Tacit has reduced the risk and complexity of eCommerce
re-platforming so that retailers can focus on the art of retail and how
to better serve their customers."
About FitFlop
FitFlop was founded in 2007 by Marcia Kilgore, serial entrepreneur and
award-winning businesswoman, when her first biomechanically engineered
sandal was launched. Today FitFlop is an all-year round, all-day
comfortable footwear brand, operating in 64 countries around the world.
With a fast-growing digital arm, the brand's focus is on further global
expansion across multiple channels.
About Tacit Knowledge
Tacit Knowledge (Tacit), a Pitney Bowes company, is a global consultancy
focused on digital retail, owned by global technology company Pitney
Bowes. Tacit have worked at the nexus of commerce and content since
2002, applying Silicon Valley innovation and know-how to global
retailers and brands. Tacit is now part of Pitney Bowes, a global
technology company that provides commerce solutions in the areas of
shipping, mailing, data and ecommerce. Tacit and Pitney Bowes provide
the platforms and services to allow brands and retailers to connect and
engage with their customers. For more information visit www.tacitknowledge.com.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients around
the world, including 90 percent of the Fortune 500, rely on the accuracy
and precision delivered by Pitney Bowes solutions, analytics, and APIs
in the areas of ecommerce fulfillment, shipping and returns;
cross-border ecommerce; office mailing and shipping; presort
services; location data; customer information and engagement software;
services; and financing. For nearly 100 years Pitney Bowes has been
innovating and delivering technologies that remove the complexity of
getting commerce transactions precisely right. For additional
information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181119005075/en/
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