[January 08, 2019]

IZEA Announces PayPop™ at CES 2019

IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the official launch of PayPop at CES (News - Alert) 2019 in Las Vegas, Nevada. An industry first, PayPop provides qualified online influencers with an immediate payment option following the creation of sponsored content for brands. IZEAx is the first marketplace to provide the ability for influencers to receive the benefit of immediate payment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190108005294/en/

IZEA Announces PayPop™ at CES 2019 (Photo: Business Wire)

"Many of those who participate in the gig economy do not have access to the same type of credit lines and debt facilities afforded to those with traditional small businesses or full-time jobs. That can make it difficult for some of our influencers to make investments in growing their business and manage their cash flow," sad Ted Murphy, Founder and CEO of IZEA. "PayPop gives qualified influencers the ability to programmatically receive payment immediately upon submitting their finished work through our platform, instead of the standard waiting period in IZEAx. In most cases, these individuals will be paid well in advance of IZEA getting paid from our marketers, in exchange for a small fee to cover the implied risk. IZEA can benefit directly from the fee and our creators will certainly benefit from the fastest influencer marketing platform payments in the industry."

PayPop is available to qualified creators who have successfully completed transactions with IZEA beginning today. A fee of 10-15% is applied to the total amount of the post based on the total dollar value. Payments are immediately credited to their IZEAx account and can be withdrawn electronically via PayPal (News - Alert).

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. ("IZEA") operates online platforms that connect marketers with content creators. IZEA platforms automate influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as "anticipates," "believes," "estimates," "expects," "intends," "may," "plans," "projects," "will," "would" or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA's ability to increase its revenue and sales pipeline, expectations with respect to operational efficiency, and expectations concerning IZEA's business strategy.

Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190108005294/en/

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