[January 09, 2019] |
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Perfect Corp. CEO, Alice Chang Unveils 'Beauty 3.0' Consumer Experience at CES 2019
Perfect
Corp. founder and creator of the award-winning virtual beauty app YouCam
Makeup, Alice Chang, presents 'Beauty 3.0' at the Consumer
Electronics Conference (CES (News - Alert)) in Las Vegas. 'Beauty 3.0' is a unique
brand and retail business solution transforming the consumer beauty
shopping experience through experiential product trials that drive
conversion. The patent pending 'Beauty 3.0' artificial intelligence (AI)
and augmented reality (AR) solutions include AI Product Recommendations,
AI Smart Shade Finder, AI Skin Diagnostic, AI Live Hair Multi-Color
Effects. This announcement marks a shift from once traditional reactive
retail experiences, to highly personalized and proactive ones,
completely reimagining the customer beauty shopping journey for brands,
retailers, and customers alike.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190109005826/en/
Perfect Corp. CEO, Alice Chang, hosts a "Beauty and the Tech" speech and panel with Adam Gam (Perfect Corp. VP of Marketing) and special guests Jessica Pels (Editor-in-Chief at Cosmopolitan) and Prama Bhatt (SVP Digital & eCommerce from Ulta Beauty). (Photo: Business Wire)
"With the adoption of experiential shopping on the rise, we look ahead
to 'Beauty 3.0' further elevating the purchase journey for brands,
retailers, and consumers alike, targeting proactive and personalized
experiences that best speak to the beauty shopper," explains Chang.
"Through artificial intelligence and advanced deep learning
capabilities, we areable to create smarter, more efficient, virtual
experiences garnered to each individual shopper and user."
Chang hosted a "Beauty and the Tech" speech and panel with special
guests Jessica Pels (Editor-in-Chief at Cosmopolitan) and Prama
Bhatt (SVP Digital & eCommerce from Ulta Beauty), to discuss the 'Beauty
3.0' concept in detail. The presentation showcased the future of beauty
retail and how brands, like beauty giant Ulta Beauty, are integrating AR
and AI technology into their in-store and online beauty shopping
experience to better connect with consumers.
"Our partnership with YouCam will give us insight about how augmented
reality experiences can complement the services we offer in Ulta Beauty
stores," says Bhatt. "This represents a nice merging of physical,
digital and emotional experiences - especially the ability for a guest
to virtually try-on hair color, with an Ulta Beauty stylist, as part of
their in-store salon service.
Cosmopolitan has also embraced virtual AI and AR solutions. "My
goal is to deepen the connection between Cosmo and its readers by
constantly making our content more responsive to what they're craving
right now," says Pels. "Because of who our audience is-millennials
holding the magazine in one hand and their phone in the other-that means
bringing interactivity to our pages through projects like our
partnership with YouCam, which brings a virtual try-on experience right
into our pages."
Through the integration of YouCam's AI and AR beauty tech, over 200
retailers and brands have embraced virtual beauty solutions as a way to
elevate the consumer shopping journey across multiple channels. This
integration proved successful with increased basket sizes, increased
conversions, and decreased return rates seen across the board. The proof
is in the pudding and impressive AI & AR experiences which eliminate
customer pain points and create fun, interactive virtual try-ons that
promote increased sales.
Attending CES 2019? Join Perfect
Corp. at booth #31401 located at LVCC, South 3 in the High-Tech
Retailing Marketplace to experience the next generation of AI and AR
smart beauty innovations with on-site demos to play with the technology
firsthand.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 700 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together through AI and AR technologies. Our experienced
team of engineers and beauty aficionados are pushing the frontiers of
technology to create the beauty platform of the future - a fluid
environment where individuals express themselves, learn the latest about
fashion and beauty, and enjoy instant access to the products from their
favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
All companies and product names mentioned herein are for identification
purposes only and are the sole property of their respective owners.
Copyright © 2019 Perfect Corp. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190109005826/en/
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