Industry News

TMCNet:  The Nonprofit's Dilemma in Increasing Revenue Through Fundraising: A Solution Provided by

[March 11, 2019]

The Nonprofit's Dilemma in Increasing Revenue Through Fundraising: A Solution Provided by

ALBUQUERQUE, N.M., March 11, 2019 /PRNewswire/ -- Jacqueline Asher is the CEO of (eCommerce store) and (informational site), which is a startup located in Albuquerque, New Mexico. Jacqueline has created a better way to fundraise that is designed to improve the online giving experience for nonprofits and their donors. The experience is the Joy of Giving and the Fun of Shopping.

Nonprofits, charities, schools, and churches face stiff competition for donations. While all are vital to the community and highly deserving of funding, the question that nonprofits face is how to maintain—or even better—increase revenue? Fundraising tends to be the typical answer to increasing donations. However, it is not an easy task, and the cost to the nonprofit is steep considering the time, money, and manpower and womanpower.

How Much Does A Fundraising Dollar Really Cost?

  • Annual Fundraising Events Cost: loss of $0.20 on every raised dollar
  • Direct Mail Acquisition (with a 1% return): loss of $1.00 to $1.25
  • Direct Mail Renewal (with a 50% return): loss of $0.20 on every dollar raised
  • Benefits and Special Events: loss of $0.50 on every dollar raised is an extension of their current fundraising efforts, without the cost of mailers, or labor-intensive efforts oftraditional fundraising events, or running a thrift shop. Nonprofits can raise sustainable unrestricted income easily by promoting their shopping page with their supporters via website or reaching out by email blasts, blogs, and social media platforms. supports nonprofit organizations by providing them with their own customized shopping page that features their mission statement, videos, pictures, and articles.

Sugar also provides a Shop Now Button that will take their supporters to their customized shopping page, where their donors and supporters can shop knowing that 10% of their purchases will go to their chosen organization. No competitor offers the same personalized benefits at no cost to the nonprofit organization.

The amazing story of SugarShopper eCommerce store came from a day in the salon owned by the mother and daughter team: Jacqueline and Elizabeth Asher. The inspiration came from connecting a client to their fundraising efforts in the salon. Read the story on how $200,000 was donated to two worthy causes in the community:

Company:       SugarShopper, Inc
Contact:          Jacqueline Asher                 
Phone:             (505) 255-4267

Cision View original content to download multimedia:

SOURCE SugarShopper, Inc.

[ Back To Shaping Influence's Homepage ]


The JMRConnect team brings decades of experience garnered from multinational corporations, the public sector, NGOs and industry associations, and as such is able to provide clients with the expertise and strategy necessary for an impact campaign.


Not only did JMRConnect significantly increase website traffic, organic visibility and optimize their SEO, but lead gen saw a drastic surge overall.


500% Increase in tracked top 3 keyword ranks (2 to 12)

Featured Influencer

For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.