Industry News

TMCNet:  SpotHero Partners with TIBA to Release First-Ever Visualizations of Integrated Online & Drive-Up Parking Data

[June 06, 2019]

SpotHero Partners with TIBA to Release First-Ever Visualizations of Integrated Online & Drive-Up Parking Data

SpotHero, the #1 consumer marketplace and mobility platform for off-street parking in North America, and TIBA, the industry innovator in parking management software and hardware solutions for centralized parking operations, today announced a strategic partnership to power a 360-degree view of online and offline parking demand data, advanced yield management capabilities, and frictionless redemption for a better parking customer experience.

This long-term partnership introduces a standardized process for implementing online reservations and joint product yield management via TIBA's powerful parking API, SmartConnect, SpotHero's parking mobility platform and SpotHero's network of high-demand off-street facilities across 300 markets in the U.S. and Canada.

SpotHero and TIBA will leverage TIBA's Bluetooth technology, ParkBlue, to power easy one-tap redemption, eliminating the need for drivers to roll down their windows to present an access credential. The advanced access capability, coupled with yield management and 360 degree insights, lays the foundation for operators to process drive-up payments for drivers today, and seamless access and payments for fleets and autonomous vehicles in the near future, as the urban mobility ecosystem continues to evolve.

"TIBA is a proven leader in parking management solutions that provide operators with the data and technology needed to make smarter decisions about how to price and manage their inventory," says Mark Lawrence, CEO and Co-founder of SpotHero. "We're very excited to marry SpotHero's real-time search and demand data - three to four times larger than that of any other online reservations platform - with TIBA's data to create a 360-degree view of demand and actionable insights for operators to drive more revenue. The way we see it, making it possible for customers and vehicles to easily find, reserve, pay for, and redeem parking is key to securing parking's rightful place at the center of the urban mobility ecosystem. It's clear that TIBA shares this visio. That's why we're putting our platforms to work - together."

"By joining forces, TIBA and SpotHero can deliver a 360 degree view of data for occupancy, duration of stay, and online demand so that operators can maintain ideal capacity and increase revenue," says Levi Rinkoff, Executive Vice President at TIBA. "TIBA's innovative solutions let parking operators keep pace with the latest trends in centralized operations, automated smart facilities, online reservations, and mobile payments. The outcome of this partnership is a parking operator platform for combined online and drive-up data, smarter yield management, and a better process for supporting and redeeming digital passes. We're laying the groundwork for facilitating payments, access, and redemption for all types of vehicles that need to park."

SpotHero and TIBA are currently piloting platform integrations and have plans to expand into more North American markets later this year. Pilot facilities are equipped with online reservations, yield management data integrations, and BLE redemption. Due to the digital infrastructure in place, these locations are prepared for challenges around payments, access, and redemption for fleets, autonomous vehicles, and other emerging methods of urban mobility.

To learn more about this partnership, visit the SpotHero (#410) and TIBA (#841) booths at the IPMI Conference & Expo 2019 on June 9-12 in Anaheim, California.

About SpotHero

SpotHero is the #1 consumer marketplace and mobility platform for off-street parking in North America. SpotHero is curbing the rise of urban congestion by changing the way millions of people park every day. Using SpotHero's portfolio of mobile apps and websites, drivers find, book and access a parking facility near their destination, eliminating the need to circle the block in search of parking. SpotHero's platform enables leading mobility companies to build seamless parking experiences directly into their products. For more information, visit

About TIBA Parking Systems:

For 30 years, TIBA has provided innovative solutions for the parking market, resulting in reliable, user-friendly products that lower the price of initial acquisition and the cost of ongoing maintenance. TIBA has successfully implemented this through a focus on software development, while continuing to enhance and support its reliable hardware platforms. This allows owners to keep the capital investment down while still enjoying the latest software functionality. With extensive global experience, TIBA's robust, scalable architecture enables parking operators to keep pace with the latest trends in centralized operations, automated smart facilities, web reservations and mobile payments. TIBA's flexible software grants parking operators to be IoT-connected and leverage big data to increase revenue. TIBA's agile integrations with third party systems empower parking operators to be an integral part of the growing Smart Cities ecosystem.

TIBA serves parking operators and owners globally, across diverse industries such as hotels & hospitality, airports, universities, shopping centers, hospitals & medical centers, and local, state & federal governments. For more information about TIBA Parking Systems, visit

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