Industry News

TMCNet: Retailers on the Blueport Platform Post Strong Cyber 5 Online Sales

[December 03, 2019]

Retailers on the Blueport Platform Post Strong Cyber 5 Online Sales

Blueport Commerce, the leading omnichannel platform for big-ticket retail, today reported that retailers running websites on the Blueport platform averaged 50% online sales increases compared to last year for the 5-day period from Thanksgiving through Cyber Monday (News - Alert). Growth was particularly strong over the holiday weekend and Cyber Monday.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191203005717/en/

"Retailers are finding success tackling one of the biggest challenges in eCommerce - helping shoppers spend over $1,000 on a highly considered item...and doing it via a mobile phone.

"Retailers are finding success tackling one of the biggest challenges in eCommerce - helping shoppers spend over $1,000 on a highly considered item...and doing it via a mobile phone." (Graphic: Business Wire)


On Black Friday (News - Alert), average order size on the platform topped $1,170, nearly 7 times larger than an average Black Friday eCommerce purchase - $168 as reported by Adobe.

Showing the growth of cross-channel shopping, 49.3% of sales on the Blueport platform were made on a mobile device over the 5 days, up from 40.9% in 2018 and besting Adobe's (News - Alert) eCommerce average of 39%.

Upholstery and Motion furniture purchases dominated, making up over 70% of online sales as shoppers looked to omnichannel retailers for high consideration items like sofas and sectionals.

Says Carl Prindle, Blueport Commerce CEO, "Over this important holiday period, Blueport retailers generated strong omnichannel growth by making it easy for shoppers to research and buy when and where they preferred. These retailers are finding success tackling one of the biggest challenges in eCommerce - helping shoppers spend over $1,000 on a highly considered item...and doing it via a mobile phone."

About Blueport Commerce

Blueport Commerce is the leading omnichannel platform for big ticket retail. Brick-and-mortar retailers build their omnichannel websites on Blueport's Cloud platform, providing better shopping experiences for their customers and driving sales online and in their stores. To learn more visit www.blueport.com.


[ Back To Shaping Influence's Homepage ]







INDUSTRIES


The JMRConnect team brings decades of experience garnered from multinational corporations, the public sector, NGOs and industry associations, and as such is able to provide clients with the expertise and strategy necessary for an impact campaign.

LEARN MORE

FEATURED CASE STUDY


Not only did JMRConnect significantly increase website traffic, organic visibility and optimize their SEO, but lead gen saw a drastic surge overall.

LEARN MORE

FEATURED INFOGRAPHIC


500% Increase in tracked top 3 keyword ranks (2 to 12)

LEARN MORE

Featured Influencer


For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.

LEARN MORE