Assessment of the Customer Data Platform (CDP) Industry, 2020-2025 - Automated Smart Machines to Drive Customer Experience, Increasing Investment & Funding in CDP Startups
DUBLIN, March 20, 2020 /PRNewswire/ -- The "Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.
The global Customer Data Platform (CDP) market is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34% during the forecast period. The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.
This market study covers the CDP market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Services segment to grow at a higher CAGR during the forecast period
The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.
Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period
The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and e-commerce, healthcare, media and entertainment, government, and others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.
Asia Pacific to grow at the highest CAGR durin the forecast period
Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.
Key Topics Covered
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights 4.1 Attractive Market Opportunities in the Customer Data Platform Market 4.2 Market Top 3 Applications 4.3 Market By Region 4.4 Market in North America, By Application and Industry Vertical
5 Market Overview and Industry Trends 5.1 Introduction 5.2 Market Dynamics 5.2.1 Drivers 5.2.1.1 Increasing Spending on Marketing and Advertising Activities By Enterprises 5.2.1.2 Changing Landscape of Customer Intelligence 5.2.1.3 Proliferation of Customer Channels 5.2.2 Restraints 5.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption 5.2.3 Opportunities 5.2.3.1 Automated Smart Machines to Drive Customer Experience 5.2.3.2 Increasing Investment and Funding in CDP Startups 5.2.4 Challenges 5.2.4.1 Longer Time Required for Creating Marketing Campaigns 5.2.4.2 Confusion Around What CDP Can and Should Do 5.3 Industry Trends 5.3.1 Use Cases 5.3.1.1 Use Case: to Understand an Increasingly Diverse Customer Base Across Industries 5.3.1.2 Use Case: to Drive A Highly Personalized Account-Based Marketing Campaign 5.3.1.3 Use Case: to Close More Valuable Deals Quickly 5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates 5.4 Regulatory Implications 5.4.1 General Data Protection Regulation 5.4.2 Governance, Risk, and Compliance 5.4.3 European Union Data Protection Regulation 5.4.4 Can-Spam Act 5.4.5 Eprivacy Regulation 5.4.6 SOC 2 Type 2 Compliance 5.4.7 California Consumer Privacy Act 5.5 Future Outlook 5.5.1 Competitive Benchmarking 5.6 Customer Data Platform Architecture
6 Customer Data Platform Market, By Component 6.1 Introduction 6.2 Platform 6.3 Services
7 Customer Data Platform Market By Deployment Mode 7.1 Introduction 7.2 Cloud 7.3 On-Premises
8 Customer Data Platform Market By Organization Size 8.1 Introduction 8.2 Small and Medium-Sized Enterprises 8.3 Large Enterprises
9 Customer Data Platform Market By Application 9.1 Introduction 9.2 Personalized Recommendations 9.3 Predictive Analytics 9.4 Customer Engagement and Retention 9.5 Marketing Data Segmentation 9.6 Security Management 9.7 Others
10 Customer Data Platform Market By Industry Vertical 10.1 Introduction 10.2 Banking, Financial Services, and Insurance 10.3 Retail and eCommerce 10.4 Media and Entertainment 10.5 Travel and Hospitality 10.6 Telecom and IT 10.7 Healthcare 10.8 Other Industry Verticals
11 Customer Data Platform Market By Capability 11.1 Introduction 11.2 Open Access 11.3 Real-Time Analytics 11.4 Audience Management 11.5 Identity Management
12 Customer Data Platform Market By Region 12.1 Introduction 12.2 North America 12.3 Europe 12.4 Asia Pacific 12.5 Middle East and Africa 12.6 Latin America
13 Competitive Landscape 13.1 Introduction 13.2 Startup Microquadrant Overview 13.2.1 Progressive Companies 13.2.2 Responsive Companies 13.2.3 Dynamic Companies 13.2.4 Starting Blocks
14 Company Profiles 14.1 Introduction 14.2 Oracle 14.3 SAP 14.4 Adobe 14.5 Salesforce 14.6 Microsoft 14.7 SAS Institute 14.8 Teradata 14.9 Nice 14.10 Dun & Bradstreet 14.11 Leadspace 14.12 Zylotech 14.13 Bluevenn 14.14 Calibermind 14.15 Celebrus (D4t4 Solutions) 14.16 Tealium 14.17 Agilone 14.18 Blueconic 14.19 Lytics 14.20 Ignitionone 14.21 Amperity 14.22 Right to Win
For more information about this report visit https://www.researchandmarkets.com/r/a2mzp2
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