Industry News

TMCNet:  US Brands Unlock Global eCommerce Growth in Surprising New Markets During COVID-19 Pandemic

[May 21, 2020]

US Brands Unlock Global eCommerce Growth in Surprising New Markets During COVID-19 Pandemic

While US-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by eShopWorld, the world's leading cross-border commerce company, found that US brands are seeing significant global eCommerce growth when quickly tapping new markets outside the US. Driven by apparel, footwear and sporting equipment, US brands saw the highest volume growth in April in Israel (up 178%), Ireland (up 173%) and New Zealand (up 168%) when compared to the same period last year.

The data also shed light on the swiftness with which the pandemic can impact demand across global markets. Early May sales reflect significant spikes in order volume in Mexico (up 258%), Chile (up 242%) and Singapore (up 214%) when compared to May 2019. At the same time, consistency was evident across categories, with apparel, footwear and sporting equipment the top three drivers of international eCommerce growth year-over-year in both April as well as early May. Demand for apparel, in particular, rose with a 98.4 percent increase in orders in April compared to last year, and a 118.5 percent increase in early May compared to the same period last year.

"In a pandemic world, US retail brands need to be agile and able to move quickly to find and meet demand, and right now there is incredible opportunity beyond domestic channels, particularly for apparel," said Tommy Kelly, CEO of eShopWorld. "As consumers around the globe turn to eCommerce in lieu of being able to go in-store, our data show that US brands that are able to move quickly to deliver a localized eCommerce experience are seeing 300%-400% growh in sales. The data also show that a market that was hot one month may be outshone the following month, as the regional effects of the pandemic influence consumer behaviors. Now more than ever, US retail brands must shift on a dime, be ready to enter new markets where demand is bubbling up and quickly establish relationships with new customers in each market to create long term advantage."


All eShopWorld metrics refer to order volume growth year-over-year for the period referenced.

eShopWorld Overall Growth

  • Up 77% in April
  • Up 109% from May 1-14

Top 10 Countries Where US Brands Found Growth in April

  • Israel: up 178%
  • Ireland: up 173%
  • New Zealand: up 168%
  • Canada: up 152%
  • United Arab Emirates: up 133%
  • Chile: up 126%
  • Australia: up 116%
  • Belgium: up 110%
  • Switzerland: up 97%
  • France: up 92%

Top 10 Countries Where US Brands Found Growth from May 1 - 14

  • Mexico: up 258%
  • Chile: up 242%
  • Singapore: up 214%
  • New Zealand: up 207%
  • Israel: up 206%
  • Ireland: up 199%
  • Russia: up 194%
  • Spain: up 165%
  • Canada: up 157%
  • United Kingdom: up 146%

Key Categories for Growth in April

  • Apparel: up 98.4%
  • Sporting equipment: up 96.2%
  • Footwear: up 60.2%

Key Categories for Growth from May 1 - 14

  • Apparel: up 118.5%
  • Footwear: up 106.6%
  • Sporting equipment: up 58.5%

eShopWorld provides an end-to-end solution combining advanced technology with human expertise to enable brands to provide a bespoke, frictionless and fully localized ecommerce shopping experience in more than 200 international markets, leveraging brands' existing domestic ecommerce setup. The company's platform provides compliance, data security and fraud protection and manages taxes, tariffs and every element of the shopping journey, including checkout, delivery, returns, customer service and demand generation.

Brands partnering with eShopWorld to enter new international markets can be up and running in as few as 12 weeks, up to six times faster than if they attempted to do so on their own - all while engaging directly with customers and retaining ownership of all the data collected during the shopping process. eShopWorld works with a significant number of the leading US brands.

About eShopWorld

Established in 2010, eShopWorld's core ecommerce solution connects premium brands with consumers in more than 200 markets. Headquartered in Ireland, eShopWorld also has offices in the US, Singapore and the Netherlands. The company is privately owned by Tommy Kelly and Asendia, an alliance between La Poste (France) and SwissPost (Switzerland).

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