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TMCNet:  BrüMate Receives $20 Million Strategic Investment From San Francisco Equity Partners

[September 15, 2020]

BrüMate Receives $20 Million Strategic Investment From San Francisco Equity Partners

San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on growth-oriented companies in the consumer sector, announced today that it has made a $20 million strategic investment into BrüMate, the leading direct-to-consumer (D2C) provider of insulated drinkware for adult beverages.

Founded in 2016 by Dylan Jacob, BrüMate has built a cult-like following of its growing line of insulated drinkware for adult beverages, including wine tumblers, wine canteens, can and bottle coolers, barware, and most recently coolers. BrüMate is continually enhancing the perfect drinking experience for consumers through its innovative products. The company was recently named #14 on Inc. Magazine's 2020 "Inc. 5,000" list of the fastest growing companies in America, and Jacob is a Forbes 30 under 30 alum. This is BrüMate's first outside investment.

SFEP operating partner Moiz Ali, founder of leading D2C natural personal care brand Native, is investing alongside SFEP and will be working closely with Jacob and his management team to further enhance the company's best-in-class digital marketing and ecommerce strategy.

"In taking on a capital partner for the first time, it was mportant for us to partner with a firm like SFEP with a proven history of scaling iconic consumer brands and executing strategic retail programs," said Jacob. "We're also thrilled to be working with Moiz, who has invaluable experience building one of the fastest growing and most successful D2C consumer brands in history."

"BrüMate is a truly unique brand that has developed a strong emotional connection with its consumer," said Scott Potter, Managing Partner of SFEP. "We are committed to retaining the brand's focus on innovation, product quality, and enhancing shared outdoor consumer experiences."

Threadstone Advisors served as exclusive financial advisor to BrüMate.

About BrüMate

Based in Denver, CO, BrüMate is a leading provider of direct-to-consumer insulated drinkware and coolers designed to keep all of your favorite adult beverages perfectly chilled. The brand's patented technology, coupled with its dedication to innovation and enabling a superior experience for its consumers, differentiates BrüMate from its competitors. Since launching only four years ago, BrüMate has grown into a community of over two million customers spanning the globe.

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm exclusively focused on consumer growth companies. SFEP partners with consumer businesses that have reached an inflection point in their development, where they can benefit not only from growth capital, but also from SFEP's operational, financial, and industry experience. For more information please visit

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