Industry News

TMCNet:  Aurora Mobile Partners with Missfresh to Promote Intelligent Marketing

[November 17, 2020]

Aurora Mobile Partners with Missfresh to Promote Intelligent Marketing

SHENZHEN, China, Nov. 17, 2020 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has entered into a partnership with Beijing Missfresh Ecommerce Co. Ltd. (“Missfresh”), a leading e-commerce platform that focuses on high-quality fresh food in China, to promote digitalization and intelligent operations.

The partnership will leverage Aurora Mobile’s industry-leading Artificial Intelligent (“AI”) and machine learning-driven push technical capabilities and years of expertise in data analytics, help Missfresh gain comprehensive insights into user needs, and provide Missfresh with stable, efficient, secure, and intelligent push services that optimize user experience, increase user engagement and retention, and achieve intelligent and tailored marketing. This cooperation demonstrates the industry-wide acclaim and trust that Aurora Mobile commands for the robust technical capabilities and services it offers to leading fresh grocery e-commerce platforms in China.

Missfresh, in focusing on high-quality fresh food e-commerce, strives to connect high-quality fresh grocery producers and consumers through supply chain restructuring, and delivers the ultimate fresh food e-commerce experience to users. Missfresh has been leveraging the user proximity of its pre-warehouses to provide a “better, faster and more cost-effective” purchase experience for consumers.

Meanwhile, Missfresh empowers grocery suppliers through win-win solutions, working together with businesses along the entire industry chain to deliver a healthy, safe and high-quality lifestyle to families at affordable costs. Within a few years of its establishment, Missfresh has achieved and maintained leadership in terms of revenue growth, number of users and profitability in the fresh grocery e-commerce industry.

Recognized for its innovative business model and phenomenal growth, Missfresh was selected into the 2017 China Unicorn Enterprise List by the Torch High Technology Industry Development Center of China’s Ministry of Science and Technology, becoming the fresh grocery e-commerce platform of choice for tens of millions of users in China.

As a leading mobile developer service provider in China for almost a decade, Aurora Mobile continues to leverage its "APP developer-centric" strategy to help mobile APP developers optimize user experiece and conduct more in-depth operations through agile product development. Iterative technology improvements are deployed with a clear focus on increasing demand for mobile operations, business growth and monetization. The Company has successively launched push notifications, one-key authentication, instant messaging, statistics and analytics, and APP traffic monetization (JG Alliance) and other services. The Company’s solutions feature multi-channel delivery, intelligent user grouping, and trace-free withdrawal as well as high concurrency and availability system architecture. Aurora Mobile teamed up with Samsung and ASUS to build a push system that complies with the Unified Push Alliance standard. Aurora Mobile also leverages its AI-driven data processing platform to provide customers with one-stop diversified service solutions, helping customers across various industries to improve operational efficiency and conduct data-led decision making.   


Going forward, Aurora Mobile will continue to embrace innovative development and empower mobile APP developers with strong capabilities in product development, operations and technology iteration. Aurora Mobile will further explore other strategic partnerships in the fresh food e-commerce sector to help them grow and improve operational and monetization efficiency.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow and monetize. Meanwhile, Aurora Mobile's vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, empowering various industries to improve productivity and optimize decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SaaS-model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For general inquiry, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen
In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
E-mail: eyuan@christensenir.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@christensenir.com


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