Industry News

TMCNet:  Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield

[September 14, 2021]

Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield

DENVER and NEW YORK, Sept. 14, 2021 /PRNewswire/ -- Crownpeak, the leading digital experience platform, today announced the launch of the Crownpeak Experience Optimization Engine, powered by Dynamic Yield. With this solution, companies can create, optimize and deliver individualized digital experiences across channels, at scale – increasing revenue, loyalty and engagement. The solution comes as part of a strategic partnership, aimed at helping more companies harness the power of personalization, between Crownpeak and Dynamic Yield, the Experience Optimization platform.

In today's digital world, tailoring online content, recommendations and experiences to each buyer turns prospects into customers, and buyers into repeat buyers. For B2B and B2C marketers alike, personalization is an important and strategic part of their toolkit. In fact, according to Gartner®, "32% of digital marketing leaders say that 'creating and delivering personalized experiences for customers' is among their top three digital marketing objectives for 2021."1

"Buyers today are more empowered, independent and online – often preferring to navigate their journeys themselves, rather than engage with sales upfront," said Lacey Ford, CMO, Crownpeak. "That's why it's incredibly important to provide tailored, relevant and easy-to-navigate digital experiences that draw prospects to you and keep them engaged. Our experience optimization engine and partnership with Dynamic Yield enable companies to make the most of their content – using personalization and A/B testing to create cohesive buyer journeys and impactful customer experiences that ultimately increase sales."

Positioned as a Leader in the Gartner "Magic Quadrant for Personalization Engines" four times in a row,2 Dynamic Yield algorithmically matches content, products and offers to each individual based on their online activities, historical behavior and more. And its advanced AdaptML system uses a self-training deep learning model to predict and recommend products that are most likely to drive engagement and purchases. 

The Crownpeak Experience Optimization Engine integrates Dynamic Yield's technology into Cownpeak's digital experience platform (DXP) and hybrid headless CMS. Companies can build, test and deploy experiences that are maximally relevant and useful across the customer journey – taking advantage of capabilities including:


  • AI-powered content recommendations that evolve as individuals' preferences do, for real-time, one-to-one relevance.
  • Advanced segmentation and analytics, for the identification of, and personalization to, key audience segments.
  • Personalization everywhere, such as the layout, menu bars, display ads, pop-ups, calls-to-action (CTAs), text and more.
  • Cohesive cross-channel experiences, enabling customers to pick up where they left off, whether on desktop, mobile or email.
  • Unified profiles, based on a single view of each customer or prospect, for personalization using the most up-to-date data.
  • Automated testing and optimization to improve workflows, maximize content performance and achieve incrementality.
  • Cross-functional application that's easy for both non-technical marketers and developers to use.

"The combination of Dynamic Yield and Crownpeak is incredibly powerful for organizations," said Anoop Vasisht, VP of Partnerships at Dynamic Yield. "Dynamic Yield determines the optimal content or offer to show each individual or microsegment, and Crownpeak orchestrates the experience delivery to any device, across any digital channel. All this happens in real time – maximizing the impact and likelihood of conversion."

Crownpeak and Dynamic Yield will hold a webinar on Thursday, Oct. 7, at 11 a.m. ET, to provide more information on their complementary technologies, the power of personalization and how to use the Crownpeak Experience Optimization Engine.

To register for the free event, titled "Where Content and Personalization Meet in the World of DXPs," please visit https://www.crownpeak.com/resources/webcasts/where-content-and-personalization-meet-in-the-world-of-dxps.

1Gartner, Inc., Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin and Jennifer Polk. July 19, 2021.

2Ibid.

Disclaimer
GARTNER and MAGIC QUADRANT are a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Crownpeak
Crownpeak provides the leading digital experience platform. The industry's only true SaaS-based solution, Crownpeak offers best-in-breed capabilities that empower companies to create, deploy and optimize omnichannel digital experiences – faster and easier than ever, and with zero infrastructure to maintain. 

Removing the barriers to managing digital experiences, Crownpeak's built-in tools address content management, experience optimization and governance, personalization, web accessibility and privacy UX. Companies can deliver high-impact, trust-building experiences at scale that are brand-consistent and compliant with global privacy laws – improving loyalty, engagement and revenue. For more information, please visit www.crownpeak.com.

About Dynamic Yield
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield's Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

Media Contacts:
Sara Card
Crownpeak
703.327.4866
press@crownpeak.com 

Shana Pilewski
Dynamic Yield
516.441.0967
shana@dynamicyield.com   

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/crownpeak-launches-experience-optimization-engine-powered-by-dynamic-yield-301375444.html

SOURCE Crownpeak


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