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TMCNet:  Germany Gift Card and Incentive Card Market Report 2024, Featuring Edeka Zentral, Aldi, Rewe, Amazon, dm-Drogerie Markt, Tengelmann, Dirk Rossmann, Globus, Inter Ikea Systems and H&M Hennes & Mauritz

[March 26, 2024]

Germany Gift Card and Incentive Card Market Report 2024, Featuring Edeka Zentral, Aldi, Rewe, Amazon, dm-Drogerie Markt, Tengelmann, Dirk Rossmann, Globus, Inter Ikea Systems and H&M Hennes & Mauritz

DUBLIN, March 26, 2024 /PRNewswire/ -- The "Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2024 Update" report has been added to's offering.


The German gift card industry is forecast to reach US$16.1 billion in 2024. The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 8.3% during 2024-2028. The  market will increase from US$14.6 billion in 2023 to reach US$22.2 billion by 2028.

The gift card industry is expected to record steady growth over the medium term in Germany. The launch of new products, including from domestic and global firms, will support the growth of the gift card market in 2024. Additionally, the revival in the e-commerce market will also aid the adoption of the payment tool in the German market over the medium term. Overall, the publisher maintains a positive growth outlook for the gift card market in Germany over the next three to four years.

Meta launched its Quest gift cards in Germany

Meta, in 2023, expanded the presence of its Quest gift cards across several international markets, including in Germany. The gift cards were initially launched for consumers in the United States in October 2022. The firm has now made the payment tool available in markets like the United Kingdom, France, and Germany. These gift cards come with unlimited validity. In addition to this, Meta is ensuring that the games purchased with these gift cards are transferrable between headsets.

The recovery in the German e-commerce market is expected to support the growth of the gift card sector

The e-commerce market is poised to grow at a steady rate over the medium term in Germany. The pandemic-driven shopping behavior has resulted in more and more retailers expanding online activities. The trend is expected to continue further in the German market in 2024. Although online product spending has declined significantly over the last 12 months, due to higher inflation and lower willingness to spend on non-essentials, the market is expected to stabilze over the next few quarters. The resumption of growth in online spending will, therefore, also provide growth support to the German gift card industry over the medium term.

The gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

Key Retailers Covered Include:

  • Edeka Zentral 
  • Schwarz Beteiligungs
  • Aldi Group
  • Rewe Group
  • Amazon
  • dm-Drogerie Markt
  • Tengelmann Group
  • Dirk Rossmann 
  • Globus Holding
  • Inter Ikea Systems
  • H&M Hennes & Mauritz

Report Scope

Total Spend on Gifts in Germany

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Germany

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Germany

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Germany

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Germany

  • By Functional Attribute
  • By Occasion
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Germany

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Germany

  • By Functional Attribute
  • By Occasion
  • By Scale of Business

Gift Spend by Product Categories in Germany

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector in Germany

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel in Germany

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

For more information about this report visit

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