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TMCNet:  SoundCommerce Selected to Power Hearst's Commerce Data and Analytics

[April 03, 2024]

SoundCommerce Selected to Power Hearst's Commerce Data and Analytics

SoundCommerce, the composable retail data platform, announced it has been selected by Hearst, one of the nation's largest global, diversified information, services and media companies.

This partnership will enable Hearst to measure and optimize ecommerce marketing and operations for its consumer media businesses, which collectively reach millions of unique users each month, according to Comscore. SoundCommerce will unify and model data for analytics and commerce activation across Hearst's consumer publications to drive profit- and customer lifetime value-driven decisions.

SoundCommerce provides Hearst retail-ready analytical and behavioral data models, populated by an intelligent data pipeline that promotes data visibility, transparency, and trust. The SoundCommerce platform connects both on-premise and SaaS applications like VTEX, SailThru and AfterShip with modern cloud data warehouses like Google (GCP) BigQuery to enable faster and better business decision making across commerce functions and departments. SoundCommerce is available as a native Google Cloud Platform Marketplace offering and as a fully integrated, turnkey Snowflake solution.

By selecting SoundCommerce, Hearst has reduced the time and complexity of building detailed retal analytics, enabling their operational teams to focus on data-driven operation and marketing decisions that improve the ecommerce shopper experience.

Eric Best, SoundCommerce founder and CEO, stated, "Hearst has prioritized data-driven decision making as a strategic and competitive imperative for its growing portfolio of successful ecommerce brands. We're excited to bring SoundCommerce technology to this Hearst partnership to drive faster adoption of the modern data stack and enable better insights and action on the company's most critical ecommerce data."

SoundCommerce provides Hearst with useful, business-ready omnichannel retail data models rendered and populated with validated data directly in Hearst's Google BigQuery instance. Ready-to-go data models are available in BigQuery for immediate analysis, allowing the Hearst team to avoid time-consuming, resource-intensive data transformation tasks required when working with disparate data sources, resulting in faster time-to-value on the data. Key insights include:

  • Granular profit and loss profiles for every order and shopper, modeled alongside order event and customer engagement data to better segment, target, engage and serve ecommerce shoppers from first click to doorstep delivery
  • Visibility into fine-grain customer order details including order items across the catalog item master (product assortment), order cancellations and returns, and order fulfillment status
  • Consolidated order and customer data including shoppers' repeat purchase behaviors spanning years of order history to calculate shopper lifetime profitability
  • The ability to track and model customer loyalty, order history, demographic, repeat purchase propensity and marketing engagement data using SoundCommerce's expanded customer profiles

Robert Gash, Hearst's Chief Technology Officer of E-Commerce, expressed the company's excitement for the SoundCommerce partnership: "SoundCommerce's composable solution reduced our time-to-market for robust and in-depth retail analytics, while simultaneously enabling our internal data teams to focus on integrating our proprietary data to provide a more complete picture of our audience's interests and commerce needs."

About SoundCommerce

The SoundCommerce retail data platform drives profitable growth, customer experience and lifetime value across retail systems and channels - from first click to doorstep delivery. SoundCommerce works with retail brands' existing technology stack to transform customer experience across marketing, merchandising, supply, fulfillment, delivery, and customer service. The data platform tracks real-time operational events, profitability and customer lifetime value to drive decisions and actions fundamental to cross-channel and direct-to-consumer success. Founded by Amazon veterans and backed by leading venture capital investors, SoundCommerce is headquartered in Seattle.

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