Industry News

TMCNet: MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution

[June 11, 2024]

MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution

MikMak, the global software company that helps the world's leading brands grow commerce-first, has unveiled the latest update to MikMak 3.0, the most advanced eCommerce enablement and analytics platform. Following the launch of its Headless Commerce API earlier this year, MikMak reaches another milestone - by unveiling a first-of-its-kind integration with DoorDash, the local commerce platform.

Revolutionizing eCommerce: Single-Click DoorDash Integration

Now available in the US, Canada, and Australia, MikMak's in-depth integration with DoorDash will bolster shoppers' omnichannel shopping experience. Offers from retailers on DoorDash are now accurately reflected in all MikMak Commerce for Media and Brand Website experiences, providing MikMak's brand partners with invaluable sales attribution data and shopper insights.

Through a single click on the MikMak 3.0 Platform, brands can activate DoorDash as a buying option across all channels, including brand websites, social media, search, QR codes, video, CTV, programmatic advertising, and more. This feature shows when the brands' products are available for on-demand delivery from a retailer on the DoorDash Marketplace.

"Today's consumers expect shopping deliveries to be quick and flexible. They want to be able to order their dinner for tonight, buy groceries for tomorrow, all from one place," said Rachel Tipograph, Founder and CEO of MikMak. "Our partnership with DoorDash marks a pivotal moment in enabling andmeasuring the omnichannel shopper experience. With this new integration, brands can activate DoorDash as a buying option in all their media and brand websites, allowing convenient and agile delivery. We are proud to create this partnership between MikMak and DoorDash that benefits an entire ecosystem of shoppers, brands, and retailers."


MikMak's Continuous Innovation

Following the recent acquisition of ChannelAdvisor's Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub), MikMak is doubling down on platform enhancements. It recently launched several of these, including a Headless Commerce API, a partnership with Circana to measure the impact of digital marketing on offline sales, and the integration of Shoppable Recipes.

Looking forward, MikMak plans to continue expanding its product portfolio into other areas of brands' commerce marketing tech stacks, building out its retailer and data partnerships, and ramping up its attribution capabilities to prepare for a 'cookieless' and AI-driven world.

To learn more about MikMak, please visit MikMak.com.

About MikMak

MikMak is a global software company that provides the leading eCommerce enablement and analytics platform for multichannel brands, helping them to better convert customers. In February 2023, MikMak acquired French eCommerce enablement and analytics software company Swaven, significantly expanding its global reach into EMEA, APAC and LATAM. The company then acquired ChannelAdvisor's Shoppable Media and Brand Analytics product lines from CommerceHub in August of 2023, further strengthening the breadth and depth of MikMak's commerce insights. MikMak is backed by some of the world's leading investors, including Wavecrest Growth Partners, Luminari Capital and VaynerMedia.

For more information, please visit MikMak.com, and join the conversation on LinkedIn.

About DoorDash

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.


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