Threecolts Announces Appointment of Tanya Andreev Kaspin as Chief Financial Officer

Former Innovid CFO Brings Public Company Leadership Experience to Fast-Growing Commerce Software Platform

NEW YORK, June 10, 2025 /PRNewswire/ -- Threecolts, a leading software platform to optimize operations for online sellers, brands, and retailers, today announced the appointment of Tanya Andreev Kaspin as Chief Financial Officer. Tanya brings extensive public company leadership experience to Threecolts, having previously served as CFO of Innovid, which she successfully guided through its public listing.

This key executive appointment follows Threecolts' successful launch of its bundled solutions strategy in February 2025, which has contributed to the company's strong performance in the ecommerce software sector.

At Innovid, Andreev Kaspin played a crucial role in the company's successful public listing and subsequent financial performance. Her expertise in capital markets, financial operations, and strategic planning adds significant strength to Threecolts' executive leadership.

"I'm excited to join Threecolts at such a transformative moment," said Andreev Kaspin. "The company's impressive track record and growth opportunities demonstrate both the resilience of its business model and the effectiveness of its strategic vision. I look forward to working with Yoda and the entire team to execute Threecolts' vision of building the next generation ecommerce operating platform and delivering exceptional value to ur customers, partners, and investors."

"We are thrilled to welcome Tanya to our leadership team," said Yoda Yee, Founder and CEO of Threecolts. "Her exceptional track record in capital markets will be invaluable as we consider strategic opportunities ahead, including potential public market entry. Her expertise significantly strengthens our ability to scale Threecolts to its full potential."

Andreev Kaspin joins a seasoned executive team that includes Yoda Yee (Founder & CEO, ex-Amazon), Dan Blumenfeld (three prior exits including an IPO and acquisitions by Google and Intuit), Mike Dash (two prior exits), and Matt Ryan (sales leader who led Yotpo's growth to over $100M ARR).

About Threecolts

Founded in 2021, Threecolts provides comprehensive business solutions for online sellers, brands, and retailers. The company has acquired 23 businesses to build an integrated suite now bundled into three core offerings: Seller 365, Margin Pro, and Multichannel Pro. Serving over 20,000 paying customers, Threecolts has raised approximately $200 million in funding and employs over 500 people globally. The company is well positioned to continue its growth momentum and has demonstrated resilience despite a backdrop of global macroeconomic uncertainty.

For more information, visit www.threecolts.com.

Contact:
Media Relations
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Forward-Looking Statements:

This press release contains forward-looking statements about Threecolts' financial performance and growth trajectory. These statements are based on current expectations and projections about future events and involve risks and uncertainties. Actual results may differ materially from those indicated in the forward-looking statements. Factors that could cause actual results to differ include changes in market conditions, competitive landscape, regulatory environment, and other risks detailed in company documents. Threecolts undertakes no obligation to update any forward-looking statements.

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SOURCE Threecolts

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