ZaneRay Showcases eCommerce Innovation for Outdoor Brands at Outdoor Retailer Summer Show, June 18-20, 2025

WHITEFISH, Mont., June 16, 2025 /PRNewswire/ -- ZaneRay, an O2 Commerce company, and the premier eCommerce agency for outdoor and lifestyle brands will be on-site at the Outdoor Retailer Summer Show in Salt Lake City to spotlight the next generation of eCommerce solutions powering growth for the outdoor industry's most beloved brands. With over two decades of experience and partnerships with companies like Yeti Cycles, Black Diamond, Patagonia and Jackson Hole, ZaneRay delivers personalized, high-performance digital commerce experiences that convert.

The Opportunity

• CEO interview opportunities with Charles Guimont, CEO of ZaneRay, available onsite at Outdoor Retailer, June 18–20 at the Salt Palace Convention Center.
  
  
• Private VIP Event – Media RSVP Required
  When:Thursday, June 19 | 5–8 PM MST
  

  

  
  
  Where: Van Ryder Rooftop, Salt Lake City (invite-only, steps from the Salt Palace)
  What: A curated rooftop gathering of top outdoor and eCommerce brands hosted by Shopify, Bloomreach, and ZaneRay. Enjoy cocktails, gourmet bites, and high-impact networking.
  Guest Speaker: Chris Springer, Senior Director of E-Commerce at Gozney, shares how the brand scaled from a premium DTC startup to a global lifestyle leader, without compromising on design or brand integrity.

Storylines for Media

The Agency Powering the Outdoor Industry: From climbing gear to resort experiences, ZaneRay is the digital partner for outdoor's elite.

AI-Powered Personalization, Now for Everyone: What used to be Amazon-only territory, personalized offers, content, and product recommendations in real time, is now fully accessible to brands on platforms like Shopify Plus.

Data Strategy That Drives Revenue: ZaneRay helps brands turn customer insights into action, like using behavioral data to optimize product discovery, checkout flows, and retention.

Scaling on Shopify: A Gozney Case Study: Six international stores, dynamic bundling, multi-region support, and a measurable lift in conversion.

Unified Commerce in Action: ZaneRay helps outdoor retailers connect physical and digital channels to anticipate customer needs: automating reorders, servicing alerts, and personalized in-store pickup using real-time product, inventory, and usage data. Unified commerce isn't just seamless, it's proactive, profitable, and built for loyalty.

To Book an Interview / Request Event Invite:
Media Contact:
Crystal Woody
[email protected] 

About ZaneRay

ZaneRay is a Montana-based digital agency known for its expertise in e-commerce design, UX/UI, and technical solutions. Serving top outdoor, lifestyle, and consumer brands, ZaneRay creates award-winning digital experiences that drive performance and connect with customers.

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SOURCE O2 Commerce

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