SHOPLINE and Plug and Play Launch Innovation Accelerator to Empower Emerging Consumer Brands in the U.S.

New Los Angeles-based program to support high-growth companies across fashion, beauty, consumer electronics, and more with funding, mentorship, and market access

LOS ANGELES, July 9, 2025 /PRNewswire/ --  SHOPLINE, a leading and rapidly growing e-commerce Software-as-a-Service (SaaS) provider trusted by over 600,000 merchants worldwide, today announced the launch of the SHOPLINE Innovation Accelerator in strategic partnership with global innovation leader Plug and Play. This milestone initiative is designed to accelerate the growth of emerging consumer brands entering or expanding within the U.S. market, with a special focus on companies in fashion, beauty, consumer electronics, and food and beverage.

The SHOPLINE Innovation Accelerator will be anchored at Plug and Play's Downtown Los Angeles office and will operate through an annual hybrid cohort model. Each year, the program will support 35 high-potential brands with a tailored curriculum, strategic mentorship from SHOPLINE and Plug and Play experts, curated networking events, and access to a collaborative global innovation ecosystem.

"SHOPLINE's mission is to lower the barriers to success for ambitious brands," said Christopher Yang, Co-president of SHOPLINE. "Through this program, we're not only investing in the future of retail innovation—we're creating a launchpad that gives brands the tools, mentorship, and exposure they need to thrive in the U.S. and beyond."

As part of the partnership, eligible accelerator participants will receive non-diluted cash incentives. Participating companies will also gain full access to SHOPLINE's all-in-one commerce platform and resources such as marketing tools, data analytics, and supply chain integrations.

The five-wek accelerator experience features both virtual and in-person programming. Selected startups will receive hands-on guidance from SHOPLINE leadership, with topics covering product development, sales strategy, and marketing execution. Throughout the program, participants will have access to Plug and Play's ecosystem of experts and resources. The initiative culminates in a high-energy Innovation Day, where brands will have the opportunity to pitch to an audience of investors, industry leaders, and potential partners. In addition, participating companies will benefit from curated networking opportunities designed to foster meaningful connections and showcase brand innovation.

"The SHOPLINE Innovation Accelerator is a meaningful addition to our Los Angeles platform, offering strategic support for brands at a critical stage of growth," said Kristen Rodgers, Director, Brand & Retail at Plug and Play. "By combining SHOPLINE's commerce infrastructure with Plug and Play's global network and acceleration model, we're creating a high-leverage pathway for emerging consumer brands to gain traction in the U.S. market."

The SHOPLINE Innovation Accelerator also aligns with SHOPLINE's broader goals of expanding its merchant base, increasing GMV, and cementing its leadership as a growth platform for startups globally. Visit http://bit.ly/3IoTul6 to learn more.

About Plug and Play

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 60+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries, where we've invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, LendingClub, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/.

About SHOPLINE

Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally. Learn more at www.shopline.com. Follow us on LinkedIn.

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