[June 29, 2026]

ImageKit Launches Creative Automation with AI Assist to Help Teams Generate On-Brand Visuals at Scale

ImageKit, an AI-powered digital asset management and media delivery platform, today announced the launch of Creative Automation, a new capability that enables marketing, ecommerce, and creative operations teams to produce on-brand visual assets such as marketing banners, social media creatives, catalog images, ecommerce promotions, and performance marketing variations at scale, without relying on repetitive manual design work or fragmented production workflows.

Creative Automation is available across all ImageKit accounts, enabling teams of every size, from small businesses to large enterprises, to scale creative production for their campaign needs.

ImageKit Creative Automation is built around reusable, governed creative templates that help enterprises standardize production while giving teams the flexibility to scale campaign execution. Teams can visually create master templates in ImageKit, define editable elements, and generate multiple creative variations by changing only those elements, such as product images, logos, headlines, category names, promotional messages, and calls to action. This enables business and marketing teams to self-serve new campaign variants while brand-critical attributes, including layout, typography, color systems, spacing, and visual hierarchy, remain consistent and centrally controlled.

Building on ImageKit's recent launches of DAM Agent and MCP servers, Creative Automation extends the company's AI-powered media workflow capabilities into creative production. Its AI Assist capability helps teams use natural-language prompts to identify relevant input assets, generate creative variations, translate campaign copy, and produce A/B testing inputs from existing template data. All AI-generated suggestions remain fully reviewable and editable, enabling enterprises to accelerate campaign execution while preserving human oversight, brand governance, and operational control.

"Marketing teams are under constant pressure to launch more campaigns, test more ideas, and localize more content, but creative production often becomes the bottleneck," said Rahul, CEO at ImageKit. "With Creative Automation, teams can create an on-brand template once and easily generate different variants of it. This helps marketers move faster without adding repetitive design or engineering work. We are seeing strong demand from e-commerce, retail, and consumer brands that need to produce large volumes of campaign creatives."

Creative Automation is natively integrated with ImageKit's DAM and media delivery infrastructure, allowing enterprises to operationalize creative production within the same governed environment where their media assets are already stored, managed, and delivered. Teams can access Creative Automation and build reusable templates within the DAM, and use approved images, logos, and brand assets from the DAM as inputs. Generated banners are exported back into ImageKit as standard assets, making them immediately available for tagging, sharing, collaboration, governance, search, API accessible, and ready for optimized media delivery on the web.

Key capabilities of ImageKit Creative Automation include:

Template-driven creative production

Enterprise teams can create reusable, layer-based templates directly in ImageKit using image, text, and canvas layers, along with other transformations. These templates standardize layouts, dimensions, positioning, crop behavior, typography, colors, and styling in line with approved brand guidelines, and can be reused across campaigns, product categories, markets, business units, and partners.

Governed creative customization

Brand and design teams can define exactly which elements downstream users can edit. Certain fields, such as product images, logos, category names, headlines, offers, localized copy, or CTAs, can be exposed as variables, while brand-critical attributes, such as layout, hierarchy, typography, colors, and spacing, remain locked.

High-volume creative generation through UI and CSV workflows

Teams can generate creative variations directly in ImageKit's browser interface or use CSV-based workflows for large-scale production. Each row maps to a unique output asset, with CSV columns mapped to template variables.

AI-assisted localization and campaign experimentation

AI Assist enables teams to use natural-language instructions to translate campaign text, create alternate copies for A/B testing, adapt messaging for different markets, and find input assets from the DAM for use with templates. For example, a marketer can ask ImageKit to "create the same banners but translate the CTAs from English to Spanish," and AI Assist can generate the corresponding localized template inputs for review. All suggestions remain editable before export, enabling teams to execute campaigns faster while preserving human oversight and brand control.

Native DAM export, governance, and asset enrichment

Generated creatives can be previewed and exported directly into ImageKit's DAM as standard assets. Teams can choose folders, apply tags, add metadata, enforce naming conventions, and use supported DAM operations such as auto-tagging or saved extensions, making assets immediately searchable, shareable, governed, and ready for downstream activation.

CDN-backed delivery, transformation, and headless access

Every exported creative is saved as a complete ImageKit asset with a ready-to-use delivery URL. Teams can publish assets across websites, apps, email campaigns, landing pages, marketplaces, and ad platforms using ImageKit's CDN-backed delivery, automatic optimization, real-time transformations, responsive delivery, and APIs.

"Creative Automation brings together the best of ImageKit's DAM, media transformation, AI, and delivery infrastructure to unlock a new capability," added Rahul. "The goal is to remove repetitive production work so teams can focus on campaign strategy, creative ideas, and experimentation."

About ImageKit

ImageKit.io is a unified Image and Video API and an AI-powered Digital Asset Management platform that empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, real-time transformations, fast content delivery via a global CDN, and an integrated AI-powered DAM with Creative Automation, ImageKit simplifies how businesses create, manage, transform, and deliver images and videos.

Trusted by 300,000 developers and 2,500+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and users to enjoy flawless visuals everywhere.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260629639899/en/

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