From the Influencers

Tool Offers Real-Time Social Media Analysis of Presidential Race


November 13, 2015


A new real-time social media analysis tool from Brandwatch geared toward the upcoming presidential election signifies just how important social intelligence has become in influencing decision makers. The company has launched the 2016 U.S. Presidential Election Data Visualization tool, designed to analyze, illustrate and interpret the online social media conversations surrounding each presidential candidate.


Social media has already played a powerful role in influencing public opinion during and following the recent Democratic and Republican Presidential debates. The 2016 election promises to be groundbreaking as far as social media influence and is also providing a valuable wakeup call to organizations in all types of markets about the importance of cultivating and maintaining a strong social media presence.

"Social media is becoming a new way to poll, even more so with accurate voter panels based on built-in demographics in our Brandwatch platform," said Nate Walton, director of professional services, Brandwatch. "Polling with social data gives us an edge over survey or phone data because it allows us to discover trends and dissect topics in near real-time.” 

According to Research and Markets, social media and social CRM are directly driving growth in the overall business intelligence market, which is expected to increase by 8.25 percent CAGR through 2019. The research firm found that SMEs and large enterprises alike are increasing social media presence due to a direct correlation with improved ROI.

The new Brandwatch offering will break down social influence in the upcoming election based on individual candidate conversations and will compare candidates within an individual party. The tool will also analyze popular topics and issues on social media and examine momentum shifts over specified time periods.

Brandwatch offers social media analysis on everything from the fashion industry to the automotive market to the technology sector. With customers like Samsung, Cisco and Sony Music, the company has proven just how much importance social media and intelligence are playing in shaping power and influence, and how much value may be derived from social analytics.




Edited by Stefania Viscusi

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