From the Influencers

How to Leverage Social Media to Build Your Brand

January 20, 2016

Social media has become a key way, and in some cases the only way, that businesses and organizations are bringing their brands and messaging to the world.

Given everybody and their brother always seems to have their noses in their smartphones or tablets, Facebook has more than 1 billion daily active users, Instagram and LinkedIn each have more than 400 million users, Twitter has more than 320 million monthly active users and reports there are 1 billion visits monthly to sites with embedded Tweets, and there are plenty of other popular social networking sites out there, it’s no mystery as to why.

But what are the top ways in which organizations can best ensure their social media strategies resonate with those to whom they are targeted? An article today on Social Media Verve offers some tips.

The first is to position yourself as an expert in your area of interest and then to opine about important developments on that topic, providing interested parties with a take on the subject they might not be able to find elsewhere. The article says the airline KLM was successful on this front by erecting a social media room where its employees fielded questions about how the 2010 Iceland volcano eruption was impacting air travel.

Leveraging social media to enable you tell not just your story, but also the stories of your customers is also a great idea for this medium, Social Media Verge notes.

Agreed. There’s nothing like hearing a good review straight from the horse’s mouth, as it were. For best results, the article suggests, be specific, use infographics, update your social media cover photo as a tie-in, share it with your relevant LinkedIn groups, and get it published on LinkedIn pulse.

Finally, the article suggests reaching out to journalists via social media-based news hubs. Journalists are on social media sites anyway, the article notes, so why not reach out to them where they are.

Edited by Kyle Piscioniere

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