From the Influencers

Employee Social Sharing Drives Marketing, Sales

December 27, 2017

There’s nothing quite like a personal account from someone you know and/or trust to get you interested in something. And when it comes from an individual who works for a company and appears to be a big believer in what that business delivers, it can go a long way toward selling others on the offering.

In fact, it’s even better to take this approach than to send out general communications from your company about its value proposition.

A few of my family members have been very effective in doing this, so I have anecdotal evidence to back up this claim. And a new infographic published by LinkedIn provides some hard data on the subject.

According to the infographic, employee social media posts on average get double the click-through rates of company postings. It also says company employees on average have ten times the number of connections as the company has followers.

The same infographic says that just three percent of company employees share content about their employer. However, it notes that even that can have great value. That’s because shares based on those postings, according to the infographic, can drive a 30 percent increase in the total engagement a company is able to create.

And here’s another interesting statistic. Every two employee shares on LinkedIn add up to a company page view. And every six LinkedIn shares result in a company page follower.

All this translates into sales as well, according to the infographic. It says that 57 percent of socially engaged companies are more likely to increase sales leads. And it suggests that salespeople who share content via social media on a regular basis are 45 percent more likely to exceed their sales quotas.

Edited by Mandi Nowitz

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