From the Influencers

What should you do if you're not getting the results you want from your marketing efforts? If you're like most businesses, you keep trying to find ways to promote your brand, your business, your products. - 1/22/2018

Many companies believe that in order to get conversions and sales they need to focus on facts and figures. The more data they have, the more people will be interested in what they have to sell. While data is an important part of the puzzle - it's definitely not the only one. Nor is it the most impor… - 1/8/2018

In this overcrowded, ultra-competitive market, you'd think you'd need a megaphone or bulletin-sized billboard to stand out. The truth is, small businesses can skip all those flashy gimmicks - and still enjoy heaps of success - simply by going vertical. - 1/3/2018

Will the End of Net Neutrality Impact WebRTC Operation and Adoption?
The FCC just voted to eliminate the restrictions on ISPs to arbitrarily limit internet traffic. There are a range of arguments on both sides and there will be court challenges for sure, but this should be concerning to those of us using the internet … - 12/14/2017

W3C Offers WebRTC Work Update
The World Wide Web Consortium has published WebRTC 1.0 as a W3C Candidate Recommendation. The group says that sends "a strong signal about stability of the API." - 11/24/2017


Internet Marketing Association

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016








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Featured Influencer


For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.