From the Influencers

The Federal Trade Commission this week revealed that it has sent more than 90 letters to so-called social media influencers. These communications reminded these athletes, celebrities, and others that truth in advertising standards apply to Instagram just as they do to other forms of media. - 4/21/2017

The influencer marketing front is an increasingly valuable one for marketers; here's how to make sure you're using it to get the most value from it. - 4/21/2017

Influencer marketing is a hot new trend in marketing, but just what value does it have? A new Linqia study reveals surprising points. - 4/13/2017

LTE Growth Means Big Gains for WebRTC
The rise of the 4G LTE market-particularly ahead of the commercial launch of 5G-means great things for WebRTC. - 04/19/2017

WebRTC Market to Gain Steadily for Next Decade
A new report from Transparency Market Research shows the WebRTC market is on a steady climb and should reach impressive levels by 2025. - 04/10/2017


Internet Marketing Association

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016







INDUSTRIES


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For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.