From the Influencers

Gini Dietrich is the founder and CEO of Arment Dietrich, lead blogger at Spin Sucks, co-author of Marketing in the Round, and co-host of the weekly podcast Inside PR. - 12/12/2017

It is the last month of 2017 which means the season of predictions for 2018 is underway. Linqia released results of The State of Influencer Marketing 2018 survey, in which 181 marketers from CPG, Food & Beverage, Media, & Retail were surveyed. It demonstrated how brands and agencies plan to use infl… - 12/8/2017

Global social media marketing is now showing 37% penetration. In simpler words, there are around 2.80 billion users from all around the world, who are using social media sites. - 11/29/2017

W3C Offers WebRTC Work Update
The World Wide Web Consortium has published WebRTC 1.0 as a W3C Candidate Recommendation. The group says that sends "a strong signal about stability of the API." - 11/24/2017

ReadyTalk Teams with Temasys to Replace Flash with WebRTC
ReadyTalk has selected the Temasys' WebRTC plug-in to seamlessly and safely deliver collaboration between ReadyTalk consumers across browsers that include Chrome, Firefox, Internet Explorer, and Safari. - 11/20/2017


Internet Marketing Association

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016








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