From the Influencers

Influencer marketing has become a hot commodity today. Every brand wants in on it in some way. It's almost like word of mouth - but better. People trust those they look up to and follow on social media - so getting them to vouch for your product typically translates to dollar signs. - 10/27/2016

What criteria have you established for your influencer marketing initiatives? Do you look for those that have the best reach locally or do you put yourself out there in the national or international space to support your growth? Once you've identified your targets, do you then settle on platforms? H… - 10/26/2016

Last week, Google announced that it had acquired FameBit, a company that helps connect independent content creators with brands that are looking to create endorsement and product placement partnerships. This is the first ever influencer network to operate under Google's roof, and will primarily focu… - 10/17/2016

Avaya Launches New Business Communications Platform
Earlier this week, Avaya announced that they will be launching a new platform for mobile business communication that will allow users access to real time communications software from any mobile device. This platform, called Avaya Equinox, is availabl… - 10/19/2016's New Interactive Broadcasting Tool Means Easy Distribution
Agora Interactive Broadcasting is an applications programming interface (API), which allows businesses to better incorporate live video and audio into mass distribution operations. The current setup allows for seven broadcasters to send content to a … - 10/12/2016

Internet Marketing Association

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016


Yorktel has been an established player in the video communications and media services marketplace since its inception in1985. The company, which launched as a reseller to government clientele, greatly expanded its offerings and portfolio over the years, and recently rebranded from York Telecom to Yorktel.


The JMRConnect team brings decades of experience garnered from multinational corporations, the public sector, NGOs and industry associations, and as such is able to provide clients with the expertise and strategy necessary for an impact campaign.

Featured Influencer

For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.