From the Influencers

Old marketing tricks no longer work, says Angela Leavitt, founder and chief of Mojo Marketing. That's changing the game for marketing folks at tech companies, she adds. Leavitt was the opening speaker during today's tech sales seminar at ITEXPO 2018 in Fort Lauderdale. - 2/13/2018

According to Invesp, customer acquisition cost (CAC) is five times more expensive than retaining an existing customer. In order to offset CAC, it's important for your organization to continue upgrading and expanding current contracts. Cost savings and higher customer loyalty are two of the immediate… - 2/12/2018

Joe Pulizzi, otherwise known as the godfather of content marketing, is the founder of Content Marketing Institute, a world-leader in education and organization for content marketing. - 2/5/2018

Will the End of Net Neutrality Impact WebRTC Operation and Adoption?
The FCC just voted to eliminate the restrictions on ISPs to arbitrarily limit internet traffic. There are a range of arguments on both sides and there will be court challenges for sure, but this should be concerning to those of us using the internet … - 12/14/2017

W3C Offers WebRTC Work Update
The World Wide Web Consortium has published WebRTC 1.0 as a W3C Candidate Recommendation. The group says that sends "a strong signal about stability of the API." - 11/24/2017


Internet Marketing Association

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016








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